Scammers are now targeting Google Ads agencies with fake client leads
Digital marketing agencies are facing a new fraud wave in which scammers impersonate corporate clients to gain MCC account access, as warned on April 10, 2026.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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NYT and Guardian win big as Google's March 2026 core update wraps
SISTRIX data shows nytimes.com and theguardian.com as top winners in Google's March 2026 core update, while usnews.com and finance.yahoo.com fell sharply in VI.
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Trade Desk under siege while Amazon tightens its grip on sellers
The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends.
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Google opens ads to India pharmacies and New Zealand telemedicine via LegitScript
LegitScript and Google expanded their healthcare ad partnership on April 8, 2026, adding India pharmacies and New Zealand telemedicine providers to eligible markets.
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Sundar Pichai's candid take on AI, Search latency, and Google's $180bn bet
Google CEO Sundar Pichai details millisecond latency budgets, a $180bn CapEx plan, and why Search will become an agent manager within a decade on a podcast.
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Google's broken promise to publishers: the ghosting of 20 web creators
Independent publishers at Google's October 2024 Web Creator Summit say they were ghosted as AI Overviews cannibalize organic search traffic, closing sites.
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Google Maps brings real-time bus tracking to all of England - finally
Google Maps now shows live bus locations across all of England via a UK government-backed deal, ending the guesswork for millions of passengers outside London.
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Sponsored stores and quick web results spotted inside Google AI Mode
Google AI Mode now shows sponsored store listings inside product panels and organic quick links above answers, signaling deeper ad monetization of conversational search.
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Google vehicle ads reach Spain, Italy and Germany - what dealers must know
Google vehicle ads now available in Spain, Italy and Germany as of March 2026, requiring Merchant Center data feeds and Performance Max campaigns to serve inventory ads.
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Only 7.4% of Fortune 500 have an llms.txt file, study finds
ProGEO.ai research reveals just 7.4% of Fortune 500 companies have implemented llms.txt, while 92.8% use robots.txt and 53.8% use JSON-LD for AI visibility.
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Performance Max at scale: advertisers question if PMax can hold up above $100k/month
Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month.
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Italy's search habits are shifting faster than brands can measure
Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.
