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Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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  • Google just made invoice tracking bearable with new billing report 8 min read

    Google just made invoice tracking bearable with new billing report

    Google today launched a line-by-line billing report in Google Ads showing account, campaign, usage, and payment details to simplify cost reconciliation.

  • Texas API firm strikes back after Google's DMCA web scraping lawsuit 11 min read

    Texas API firm strikes back after Google's DMCA web scraping lawsuit

    SerpApi defends public data access after Google sues over SearchGuard circumvention in DMCA case, arguing traffic controls aren't copyright protection.

  • Google Messages bot arrives to preview links in your chat threads 14 min read

    Google Messages bot arrives to preview links in your chat threads

    Google today added Google Messages to its user-triggered fetchers list, enabling link previews for URLs shared in chat threads via newly documented crawler.

  • FTC: JustAnswer trapped consumers in hidden subscriptions that cost 26 times the advertised price 12 min read

    FTC: JustAnswer trapped consumers in hidden subscriptions that cost 26 times the advertised price

    FTC lawsuit reveals question-and-answer service misled hundreds of thousands by advertising $1-5 access while immediately charging monthly fees up to $125

  • When the scraper gets scraped: SerpApi's $47M revenge story 17 min read

    When the scraper gets scraped: SerpApi's $47M revenge story

    SerpApi files lawsuit against former contractor Zilvinas Kucinskas claiming he stole source code, customer lists, and trade secrets to build SearchApi competitor.

  • Google's sneaky trick with duplicate links: one URL, one impression, no matter where it appears 13 min read

    Google's sneaky trick with duplicate links: one URL, one impression, no matter where it appears

    Google Search Console counts duplicate URLs in AI Overviews and blue links as one impression. John Mueller confirms the methodology that affects visibility metrics for publishers.

  • Google files appeal challenging six-year search remedies 18 min read

    Google files appeal challenging six-year search remedies

    Google filed notice of appeal on January 16, 2026, challenging U.S. District Court's final judgment imposing six-year behavioral remedies including data sharing, syndication requirements, and Technical Committee oversight following search monopoly ruling.

  • Health sites that once dominated SEO just got crushed by Google 11 min read

    Health sites that once dominated SEO just got crushed by Google

    Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.

  • Google confirms comment spam can't hurt your rankings 6 min read

    Google confirms comment spam can't hurt your rankings

    John Mueller states spammers dropping links in comments have zero ranking impact as Google's systems ignore these attempts at manipulation entirely.

  • Microsoft adds customer goals and automation across Performance Max 16 min read

    Microsoft adds customer goals and automation across Performance Max

    Microsoft expands Performance Max campaigns with customer acquisition targeting while introducing automated assets to responsive search ads across most global markets.

  • Google appeals DOJ search ruling, asks to pause data-sharing remedies 9 min read

    Google appeals DOJ search ruling, asks to pause data-sharing remedies

    Google filed appeal notice January 16 seeking to pause mandates forcing search data sharing with competitors while appeal is heard in search monopoly case.

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