Google gives advertisers one placement list to rule them all
Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Posts
Previous Posts-
-
Google finally lets you set fixed budgets for Search and Shopping campaigns
Google today expanded campaign total budgets to Search, Performance Max and Shopping campaigns globally in open beta, letting advertisers set fixed spending limits for 3 to 90 days.
-
Google rolls out six travel planning tricks nobody's talking about
Google's Canvas tool in AI Mode transforms vacation planning with custom itineraries, image-based searches, and collaborative features across 200+ countries globally.
-
Google Trends now uses Gemini to suggest search terms
Google integrates Gemini AI into Trends Explorer on January 14, 2026, automating search term suggestions and comparison analysis for journalists and marketers.
-
Microsoft lets advertisers add 50 search themes to Performance Max campaigns
Microsoft Advertising expands search theme capacity from previous limits, giving advertisers more control over automated campaign targeting signals.
-
Your favorite website might be rotting away
Traffic to established websites dropped 11% over five years while AI platforms rise, leaving outdated content to clutter search results with broken links.
-
Google quietly expands asset A/B testing to all Performance Max campaigns
Google extends Performance Max asset experimentation beyond retail campaigns, enabling advertisers to test creative combinations within single asset groups.
-
Google opens Belarus gambling ads with dual-authority licensing
Google accepts online gambling ads in Belarus starting January 22, 2026, requiring operators to secure authorization from Ministry of Taxes and presidential offices.
-
Google blocks rummy and fantasy sports ads in India after legal crackdown
Google Ads will disallow all rummy and daily fantasy sports promotions targeting India starting January 21, 2026, following regulatory compliance requirements.
-
Microsoft Advertising and Epsilon bring precision targeting to search campaigns
Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.
-
Google warns against breaking content into chunks for AI
Danny Sullivan tells creators not to split content into bite-sized pieces for LLMs on January 8, 2026, saying optimization tactics won't survive ranking system improvements.
-
Google phases out call-only ads by February 2027 in push toward automation
Google deprecates call-only ads starting February 2026, forcing advertisers to transition to responsive search ads with call assets by February 2027 deadline.
