Search News
Google: Gary Illyes and Lizzi Sassman on Web Crawlers
In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Search News
In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.
Search News
Search trend data from Microsoft reveals significant growth in this area, offering valuable insights for advertisers and marketers.
Retail News
Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.
Search News
Google Search Console this week unveiled two new properties within the Recipes rich result report: recipeInstructions and recipeIngredient.
Search News
Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.
Search News
Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.
Search News
Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.
Display News
Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.
Search News
Google this week announced significant updates to its Gambling and Games policy in Romania, scheduled to take effect on April 5, 2024.
Search News
Google yesterday unveiled the March 2024 core update, a significant evolution in its search ranking systems. This complex update aims to surface more helpful content and reduce the visibility of low-quality, click-focused content.
Search News
The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.
Display News
Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows.
Search News
Microsoft Advertising today announced the global rollout of Performance Max (PMAX) campaigns, a new automated campaign type designed to streamline advertising efforts and maximize results across Microsoft's platforms.
Display News
Starting this month, online pharmacies in Belgium and South Africa can promote their services on Google platforms. Telemedicine providers in South Africa will also be eligible to advertise.
Search News
Starting March 13, 2024, Google will no longer track and report performance data by subdomain.
Search News
Google this week announced changes to its India Election ads policy. The updates are designed to ensure continued transparency and integrity within the political advertising landscape ahead of upcoming elections in India.