Google touts billions of weekly AI Search clicks as CTR data drops 58%
Fox cites recent subscription and preferred-source tools, yet Ahrefs pegs a 58% CTR loss for top-ranked pages. Does more clicks mean stable web traffic overall?
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google buries good pages as commodity content loses index spot, Haynes finds
Pages that once ranked now sit unindexed in Search Console, hitting decent sites the hardest. Haynes ties the pattern to June's spam update and a rising bar.
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Google connects Instacart, Canva and YouTube Music inside AI Mode search
Users in the US can now link go-to services and act on them in AI Mode. The rollout starts this week, extending agentic search deeper into third-party apps.
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Google-Meta model forces advertisers to pay daily, Sutherland argues
Speaking at MAD//Fest London podcast, the ad veteran said almost 70% of Dutch digital ad spend goes to just two firms and urged brands to fund creators as a hedge.
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Safari 27 blocks LinkedIn and Bing ad trackers by IP address
Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser.
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Microsoft kills ads in Windows Search, hands users an opt-out
Insiders in the Experimental channel now get a toggle disabling web and Store suggestions in search entirely. Ranking tuning for settings continues for months.
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Google Ads forces second admin approval, leaving solo admins stuck
Each removal request now carries a written justification and expires in 20 days if unapproved, a design that leaves single-admin accounts with no path forward.
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Wider ChatGPT Search access cuts traditional search 9.4%, study finds
A 45,386-household clickstream panel found ChatGPT clicks out on 5.2% of sessions, Google 31.1%. Wider access cut traditional search 17% within twenty weeks.
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Waze gains Gemini voice search and cuts driver alerts in less chatty mode
Seven countries gain motorcycle mode as less chatty mode cuts voice alerts for music fans. Four Gemini tools launch today with no adoption figures disclosed.
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Fake earnings stories persist on Google Finance despite two 2026 spam updates
Fabricated stories on Criteo and Zeta Global tickers redirect to a WhatsApp stock club invite page; 14 more flagged while Google stays silent on enforcement.
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Google links branded searches to $31 sales gain per query
YouTube Shorts ads with a like and 10-plus seconds watch time saw 15% higher consideration, per Google's new metrics now open to every advertiser worldwide.
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Channable data shows advertisers lose 46% ROAS as Google clicks cost more
Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger.
