Google finalizes child protection advertising policy with broader enforcement scope
Google implements its renamed Child Sexual Abuse and Exploitation policy on October 22, 2025, with immediate suspensions for violations and expanded coverage.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Activist sues Google over AI-generated false claims in second tech lawsuit
Conservative activist Robby Starbuck files $15 million defamation suit against Google over AI hallucinations, marking his second case against a major tech firm.
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Yelp expands AI features with assistant, menu vision, and call answering tools
Yelp's October 21, 2025 product release introduces conversational search, automated business communications, and augmented reality menu scanning across more than 35 features aimed at streamlining local business discovery.
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Google allows melatonin supplement ads in Germany, France and Spain
Google updates policy in November 2025 to permit dietary supplement melatonin ads in Germany, France and Spain. Prescription products remain prohibited.
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Advertisers redirect budgets to mobile apps as AI reshapes search behavior
MediaLink study reveals 84% of marketers observe consumer shift from traditional web browsing, with 45% planning significant mobile in-app budget reallocation.
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Google revises prescription drug advertising policy for three markets
Google announced October 14, 2025, prescription drug advertising policy changes allowing promotional use in Canada, New Zealand, and the United States.
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Bing adds data-nosnippet attribute for search and AI control
Publishers gain precision over content display in Bing Search and Copilot through new HTML attribute. Implementation takes seconds to one week.
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Amazon launches reserve share of voice for branded search
Amazon introduces fixed-price advertising feature allowing brands to secure top-of-search placements for their branded keywords through the Sponsored Brands platform.
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Google Ads API v22 adds targetless bidding for App campaigns
Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns.
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Google expands cannabis advertising pilot to government operators in Canada
Google broadened eligibility for its Canadian cannabis pilot on October 15, 2025, allowing government operators alongside licensed producers to advertise.
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Google presents AI Max framework during live stream
Google's Toluse Akinlabi discussed AI Max during October live stream, detailing automated features for search campaigns with expanded targeting and text customization.
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Google launches AI features for Discover and Search sports updates
Google announced two AI-powered features on October 13, 2025: an upgraded Discover feed with preview expansions and a "What's new" sports button for Search.
