The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Nano Banana image editing model launches in Google Search and NotebookLM on October 13, 2025, bringing Gemini 2.5 Flash capabilities to more platforms after generating 5 billion images.
Google rolls out grouped sponsored results label with hide ads feature on October 13, 2025. Text ads get single header that stays visible while scrolling across desktop and mobile.
Google emphasizes £118 billion UK economic contribution while warning regulatory interventions could inhibit innovation and harm businesses following CMA designation.
Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.
Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.
Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.
Google launched AI Mode in more than 35 new languages and over 40 new countries on October 7, 2025, bringing total availability to over 200 territories with Europe included.
HouseFresh reports traffic recovery on October 11, 2025, after losing 95% visibility following Google's September 2023 Helpful Content Update implementation.
Penske Media Corporation filed a 101-page federal antitrust lawsuit against Google on September 12, 2025, alleging search monopoly abuse and AI content coercion.
LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.
Google executive Robby Stein confronted on publisher controls for AI search features, revealing gaps in opt-out options as content creators demand choice.
UK regulator officially designates Google with Strategic Market Status after nine-month investigation, finding the company holds substantial market power in search.
