How SISTRIX adjusted after Google removed the num=100 parameter
SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google Maps grounding reaches general availability in Vertex AI
Google announced Grounding with Google Maps in Vertex AI is now generally available, connecting AI applications to real-time data from 250 million places.
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Pinterest launches Top of Search ads for visual shopping transformation
Pinterest unveils Top of Search ads on September 25, 2025, targeting high-intent shoppers with 29% higher CTR and new local inventory advertising tools.
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Google quietly adds seasonality adjustments for App campaigns
Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization
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August 2025 spam update completes four-week rollout
Google completed its August 2025 spam update on September 22 after targeting global spam violations for nearly four weeks.
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Fake order triggers Google Ads algorithm to overspend €32,000 budget
E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.
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Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.
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Study reveals which business terms confuse UK workers most in 2025
Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.
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Google challenges Digital Markets Act enforcement amid consultation closure
European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.
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Google modifies campaign setup flow to prioritize Performance Max
Google has silently restructured its campaign creation interface, shifting from format-first selection to channel-based campaign setup that defaults to Performance Max when advertisers select all available channels.
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Zeta launches AI search optimization as traditional queries decline
Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.
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Google launches Search Live for voice and camera queries
Google opens interactive voice and camera search to all U.S. users, enabling real-time visual troubleshooting and hands-free assistance through mobile devices.
