Google expands gambling ad policy to three Nigerian states
Google will allow licensed gambling operators in Cross River, Ekiti and Oyo states to advertise starting October 16, 2025, expanding beyond Lagos.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Bing Places for Business migrates to Bing.com domain with import tools
Microsoft unveiled redesigned Bing Places for Business on October 3, 2025, moving from bingplaces.com to bing.com/forbusiness with new import features and tools.
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OpenAI builds in-house ad infrastructure for ChatGPT growth
OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems.
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Google ends call ads in February 2026, shifts advertisers to RSA format
Call ads will stop serving in February 2027 after Google removes creation options in 2026, pushing advertisers toward responsive search ads with call assets.
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Google data center issue disrupts search results in multiple regions
Google confirmed an ongoing infrastructure problem affecting search result delivery in certain geographic areas on October 3, 2025.
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GSC Guardian extension adds bulk CSV import for algorithm tracking
Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.
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LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys
B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.
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Google clarifies brand usage in Shopping product titles
Google updated its Merchant Center product title policy on October 3, 2025, clarifying that only manufacturers can use their own brand name in the short_title attribute for resold products.
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Google introduces message asset requirements for ads
Google announced new message asset requirements on September 30, 2025, with enforcement beginning October 30, affecting Search and Performance Max campaigns.
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Brave launches Ask Brave, combining search and AI chat in single interface
Brave announced Ask Brave on September 29, 2025. The system merges search with AI chat, delivering 15 million daily AI answers across all browsers at no cost.
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Google's AI Mode enables visual search exploration
Google introduced visual search capabilities to AI Mode on September 30, allowing users to explore and shop using conversational queries combined with image results in the United States.
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SerpApi's workaround blocked: Google restricts Light Fast API to three results
Search API provider faces renewed setback after Google blocks workaround that retrieved 100 organic results, limiting Light Fast API to three results instead.
