Microsoft expands Bing Webmaster Tools data capabilities to 24 months
Microsoft enhances Search Performance with extended historical data, device filters, and country breakdowns.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Yelp launches Local Co-branded Showcase Ads for national brands
Platform enables companies without physical locations to spotlight local business partners.
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Yelp delivers record revenue with 4% growth as AI initiatives gain momentum
Services advertising drives record $370 million quarterly revenue despite macroeconomic uncertainties.
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BuzzFeed warns of AI search impact on digital advertising
Major publisher cites Google's AI Overviews as threat to traffic and revenue model.
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Google Ads API enforces new EU political advertising declarations
Google introduces mandatory self-declaration fields for campaigns ahead of European political advertising ban.
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Google wraps up Performance Max feature rollouts in 2025
Google announces latest Performance Max enhancements including campaign controls and expanded reporting capabilities.
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ChatGPT uses Google search despite official Bing partnership claims
Independent research reveals paid ChatGPT version leverages Google's index while free version operates on separate system.
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Bing Webmaster Tools adds device and country data filtering options
Microsoft enhances Search Performance reporting with new device and country breakdown capabilities for better data analysis.
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Google indexes thousands of Maps search result pages in organic rankings
Search giant lists internal map directories for "near me" queries, breaking traditional policy.
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Semrush posts 20% revenue growth as AI products accelerate adoption
Q2 2025 results show $108.9 million revenue with enterprise customers paying $50,000+ annually surging 83% year-over-year.
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Google executives contradict research on AI search traffic impact
Google leadership maintains artificial intelligence features increase website referrals while independent studies document substantial traffic declines for publishers.
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Meltwater debuts GenAI Lens for comprehensive brand monitoring across AI platforms
New GenAI Lens tool monitors brand mentions across ChatGPT, Claude, Gemini and other major AI assistants, filling blind spots in digital marketing.
