Google updates Hreflang documentation
Clarifying How to Specify Alternate Page Versions. The update seems to be a response to a common confusion among website owners.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google rolls out new Spam Update
Google today rolled out its latest spam update. This update aims to further improve search quality by identifying and penalizing websites that violate Google's spam policies.
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Google Search simplifies Return Policy management for online businesses
This update allows businesses to define a single, organization-level return policy within their structured data markup, eliminating the need to specify a separate policy for each individual product.
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Search Central Live returns to Bangkok after five-year hiatus
Google today announced the return of its flagship Search Central Live event to Bangkok, Thailand. This marks the first Search Central Live in Thailand in five years, with the last event being held in 2019.
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Google Search introduces new Review Profiles for users
Is Google quietly building a one-stop shop for online reviews? A recent update introducing Search Review Profiles has sparked speculation about Google's long-term plans for user reviews.
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Fake AI content exploits Google Search, boosting Quora spam
According to Zilbershtein, these updates, combined with the ease of generating content using AI tools like ChatGPT, have created a breeding ground for spam on Quora.
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Google search results not always indicative of original source
Search results don't necessarily reflect what Google's algorithms consider the original source of content
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Google Ads suspends Credit Card billing for some
Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods.
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Apple unveils details about Applebot
Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.
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Google updates Advertising Policy to address Opioid Painkillers
The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.
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Google Search Console now shows Merchant Listing Performance in Image Search
Google Search Console expands Shopping reports to include merchant listing performance within the Google Search Image tab.
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Google Analytics updates Attribution Model for Paid Search
Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.
