New Study Reveals Declining Organic Clicks from Google Search Results
SparkToro's 2024 study shows a significant decrease in organic clicks from Google searches, impacting web traffic patterns.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
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Google strengthens political ad transparency with synthetic content disclosure
Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness.
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Google Ads expands Lottery Courier advertising in the US (Except California)
Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024.
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Microsoft Advertising launches Property Center and expands lodging campaigns globally
Microsoft Advertising launched Property Center, a central hub for managing Lodging Campaigns, which simplifies hotel and vacation rental property advertising.
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Google completes June 2024 Spam Update
Google completed a spam update in June 2024 to improve search result quality by targeting websites that violate its webmaster guidelines.
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Delving into Search Quality with Elizabeth Tucker
Elizabeth's career path at Google, her transition from data scientist to product manager, and the intriguing world of Search Quality.
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Yelp improves accessibility features to empower users with disabilities
Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform.
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Google Ads updates Search Query Matching and Brand Controls
Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions.
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Google updates Ad Policy for Public Health campaigns in France
Google to allow certified French public health organizations to use prescription drug terms in Ads promoting safe use.
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New AdSense for Search consent requirements for Switzerland
New requirements for publishers using Google AdSense for Search to comply with user consent regulations in Switzerland.
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Google clarifies when to fix 404 errors
Focus on User Experience, Not All Errors Require Fixing.
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Google Search to launch Public Review Profiles
Google will launch public Search Review Profiles for all users next Monday.
