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Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

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  • Over half of LinkedIn posts are now likely AI, but authenticity still wins 9 min read

    Over half of LinkedIn posts are now likely AI, but authenticity still wins

    Originality.ai analyzed 3,368 LinkedIn posts in 2025, revealing 53.7% were likely AI-written with dramatic engagement differences across industries.

  • How X's algorithm silently kills your links without explicitly penalizing them 13 min read

    How X's algorithm silently kills your links without explicitly penalizing them

    X's open-sourced algorithm reveals no explicit URL penalties, yet links get 94% fewer views. The code shows how engagement prediction creates indirect demotion.

  • X's algorithm source code drops: what it reveals about the platform's feed mechanics 13 min read

    X's algorithm source code drops: what it reveals about the platform's feed mechanics

    X released its For You feed algorithm on January 20, 2026, revealing Grok-powered transformer architecture eliminates manual features in favor of machine learning predictions.

  • Cat litter box maker sues competitor over alleged TikTok influencer deception 11 min read

    Cat litter box maker sues competitor over alleged TikTok influencer deception

    TikTok Shop sellers Meowant and PetPivot clash in court over allegedly false product reviews, raising questions about creator partnerships and advertising disclosure.

  • Why an advocacy platform CEO says the influencer manager role is dying 12 min read

    Why an advocacy platform CEO says the influencer manager role is dying

    Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.

  • X doubles creator revenue pool and offers $1M for top Article - but why? 8 min read

    X doubles creator revenue pool and offers $1M for top Article - but why?

    X yesterday expanded its revenue sharing pool, shifted payouts to timeline impressions, weighted Articles more heavily, and launched a $1M prize for US creators.

  • Impact.com just kicked Honey off its network for hiding cookie theft 9 min read

    Impact.com just kicked Honey off its network for hiding cookie theft

    Impact.com suspended Honey from its affiliate network today following investigation into standdown violations that concealed attribution manipulation from testers.

  • Meta shifts Facebook Reels beyond engagement metrics with new user survey model 9 min read

    Meta shifts Facebook Reels beyond engagement metrics with new user survey model

    Meta launched User True Interest Survey model on Jan 14, integrating direct feedback to improve Facebook Reels recommendations beyond watch time and likes metrics.

  • Meta's disappearing support act leaves advertisers stranded 11 min read

    Meta's disappearing support act leaves advertisers stranded

    Meta's automated support systems create frustrating loops, preventing advertisers from reaching human assistance when technical issues require intervention.

  • HubSpot and Reddit reveal why B2B buyers bypass your website 12 min read

    HubSpot and Reddit reveal why B2B buyers bypass your website

    HubSpot and Reddit released a B2B marketing guide showing 70% of decisions happen before sales contact, with Reddit becoming the #1 AI-cited source for research.

  • UK advertisers brace for AI content chaos as brand safety concerns surge 15 min read

    UK advertisers brace for AI content chaos as brand safety concerns surge

    Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals.

  • Google Ads quietly buys ads on X 8 min read

    Google Ads quietly buys ads on X

    Google Display Network purchases X inventory programmatically through Search Partners and Video Partners extensions, exposing brands to platform they avoid.

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