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The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

Social   -   May 18, 2026 Meta and Toluna study finds emojis lift Reels purchase intent 2.5x
Meta Reels brand creatives: 5 key findings to boost purchase intent and brand interest

Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.

Social   -   May 18, 2026 Meta's embedded signup v4 is here - but the October 15 clock is ticking
Meta embedded signup v4 product selection screen showing WhatsApp APIs and CTWA options

Meta deprecates embedded signup v2 and v3 on Oct 15, 2026. Three legacy feature types require manual migration, or developers lose WhatsApp and Messenger onboarding.

EU court backs publisher pay rights as coins fall from a cracked platform monolith.
Display   -   May 19, 2026 CJEU backs Italy's publisher pay rules in Meta challenge

Europe's top court rules Italy can force platforms like Meta to pay publishers fair compensation, shaping ad revenue and content rights talks across the EU.

by Luis Rijo
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Display   -   May 19, 2026 CJEU backs Italy's publisher pay rules in Meta challenge
EU court backs publisher pay rights as coins fall from a cracked platform monolith.

Europe's top court rules Italy can force platforms like Meta to pay publishers fair compensation, shaping ad revenue and content rights talks across the EU.

by Luis Rijo
Social   -   May 18, 2026 Meta and Toluna study finds emojis lift Reels purchase intent 2.5x
Meta Reels brand creatives: 5 key findings to boost purchase intent and brand interest

Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.

by Luis Rijo
Social   -   May 18, 2026 Meta's embedded signup v4 is here - but the October 15 clock is ticking
Meta embedded signup v4 product selection screen showing WhatsApp APIs and CTWA options

Meta deprecates embedded signup v2 and v3 on Oct 15, 2026. Three legacy feature types require manual migration, or developers lose WhatsApp and Messenger onboarding.

by Luis Rijo
Social   -   May 17, 2026 Small businesses storm Capitol Hill over digital ad costs and privacy bills
Small business storefronts dwarfed by floating legislation inside Congress rotunda

Internet for Growth brings small businesses to Washington to push back on rising digital ad costs, state taxes, and privacy rules threatening Main Street jobs.

by Luis Rijo
AI   -   May 14, 2026 TikTok World, upfront week, and an Amazon merger reshape the ad week
Holographic TikTok, Amazon, Google, Netflix, YouTube and LinkedIn logos converge in a control room

A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI.

by Luis Rijo
Social   -   May 14, 2026 TikTok Growth Max brings instant-play ad monetization to Mini Games
TikTok Mini Games interface showing Search, Mini Games Center, and community sharing on mobile

TikTok Growth Max for Mini Games brings Day 0 ROAS optimization and Smart+ automation to game developers across 10 markets, including the US, Japan, and Brazil.

by Luis Rijo
Social   -   May 14, 2026 TikTok's Branded Buzz and Search Hubs connect creator content to search
TikTok Search Hubs: four formats showing branded, e-commerce, category, and sponsor results

TikTok's Branded Buzz and Search Hubs connect creator UGC to brand-owned search destinations, with early data showing 58% more search page views when bundled.

by Luis Rijo
Social   -   May 14, 2026 TikTok Growth Max targets episodic drama ads with 3x ROAS claim
TikTok Growth Max targets episodic drama ads with 3x ROAS claim

TikTok Growth Max for Mini Series launches with 3x Day-0 ROAS data, targeting episodic drama content across 11 markets including the US, UK, and South Korea.

by Luis Rijo
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