Social News
WhatsApp rolls out Chat Filters
The company this week announced the rollout of new Chat Filters, designed to help users quickly locate specific messages and chats.
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Social News
The company this week announced the rollout of new Chat Filters, designed to help users quickly locate specific messages and chats.
Data News
To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
Social News
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.
Social News
Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.
Social News
The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.
Social News
Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.
Social News
Meta this week announced several new features focused on enhancing media sharing and connectivity within its popular Messenger app. Users can now send photos in high definition for clearer, crisper images.
Social News
Developers are preparing for the upcoming release of the Threads API, with a targeted public launch date at the end of June. This API offers tools for building custom integrations, managing social media presence at scale, and streamlining content sharing.
Social News
This cricket season, Meta is offering fans new ways to experience the thrill of the game on its platforms. With a focus on community engagement and exclusive content, Meta aims to enhance how fans follow and interact with their favorite teams and players.
Social News
From fashion and food to home decor and unexpected obsessions, let's dive into the most captivating trends emerging on Pinterest.
Social News
Meta Platforms Inc. (formerly Facebook) this week filed a motion for summary judgment, seeking the dismissal of the Federal Trade Commission's (FTC) lawsuit aimed at unwinding the company's acquisitions of Instagram and WhatsApp.
Social News
Reddit last year launched a new feature designed to help users identify verified accounts. Beginning with a small test group, some organizational profiles now include an "Official" label displayed next to their usernames.
Social News
The social media giant will now focus on increased transparency, labeling these materials rather than primarily removing them.
Social News
LinkedIn this week announced the expansion of its event marketing capabilities with the launch of Live Event Ads.
Video News
LinkedIn this week announced it is rolling out new ad solutions: LinkedIn CTV Ads (including LinkedIn Premiere with NBCUniversal). LinkedIn CTV Ads empower marketers to reach decision-makers across Connected TV for maximum impact.
Video News
The update, meant to capitalize on the popularity of TikTok-style content, will initially arrive for users in the US and Canada before a global rollout later this year.