Meta faces 3% turnover fines in 5 days as it signs EU AI content code
Markus Reinisch confirmed the signature 6 days after the EU presumption deadline, reversing a 2025 refusal. Who now carries the visible labelling duty on ads?
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Meta demotes Facebook Feed as free selfie badge rolls out today
Meta demotes Facebook Feed to a second tab and ships a free selfie badge on July 27, locking out Pages, as Google adds an AI attestation field before Aug. 2.
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Meta's free Facebook badge blocks Pages, ProMode and under-18 accounts
Brand Pages sit outside the free selfie badge now marking real people across Marketplace, Dating and Groups. Feed slots arrive later, and markets stay unnamed.
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Meta drops Facebook Feed to second tab in full-screen video test
Marketplace carries 430 million items monthly and a free Verified badge lands Monday. Video-heavy countries go first, raising questions over Feed ad inventory.
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Snap Map gains 15 million users as friend data drives 65% of new visits
Arrival Notifications now run at 1.5 million per day, and Snap is testing creator visit tags on Snap Map. What that shift could mean for Promoted Places buyers.
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Sponsored messages gain 3.6x InMail lift from LinkedIn Live viewers
Webinars need only 2 to 4 weeks of promotion, flagship events up to 6 months, and one booth visitor is 1 of 6.8 stakeholders. So what changes in the follow-up?
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IAB unites 17 markets in creator week as US spend hits $43.9bn
Roughly 50 million of the world's 200 million creators now work professionally, and IAB wants shared rules. Can 45 national bodies actually align buying cycles?
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The AI intelligence gap: 88% make more, 45% make it better
Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as France, a US court and buyers all redraw the rules this week.
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Only 45% of marketers gain quality from AI, WARC and TikTok find
Survey of 400 marketers in four markets shows 88% producing more content while quality stalls. Which inputs brands feed generative tools now decides advantage.
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France bans under-15s from social media but cuts age verification clause
Existing accounts get four months past the September 1 start date. Lawmakers stripped the Arcom enforcement powers, leaving the ban reliant on EU DSA rules.
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Social media overtakes TV for political news at 29%, Adtaxi survey finds
Broadcast TV drew 17.4% and streaming 13.7% as economic anxiety reshaped voter priorities. Where does that leave political ad budgets for the 2026 midterms?
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Facebook banned 3.5 billion fake accounts in 2025, VAB analysis finds
Bans equal 43 percent of the global population in 2025, yet Meta allows advertisers 8 to 32 fraud strikes before an account ban. A brand safety flashpoint.
