Google-Meta model forces advertisers to pay daily, Sutherland argues
Speaking at MAD//Fest London podcast, the ad veteran said almost 70% of Dutch digital ad spend goes to just two firms and urged brands to fund creators as a hedge.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Snapchat+ gains 25 million subscribers four years after 2022 launch
Figure spans Lens+, Platinum, Memories Storage and Creator Subscriptions, the paid stack Snap keeps building while brand advertising revenue softened alongside.
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Meta opens ads MCP to any app, cutting integration code to zero
Any developer with a Meta app can now wire AI agents into live ad accounts, ending the custom integration code the platform previously required to connect.
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X's Mentions Boost lets brands pay to amplify unpaid customer praise
Premium Business subscribers get first access to the tool, which boosts reach on posts a brand never wrote, raising fresh transparency questions for marketers.
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Vozinha gains 28.8 million Instagram followers during World Cup
Cape Verde goalkeeper Vozinha jumped from 37,000 to 28.8 million followers in a month. WhatsApp separately logged 29 million messages per second, a new record.
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Safari 27 blocks LinkedIn and Bing ad trackers by IP address
Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser.
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LinkedIn: posts under 300 words win most AI search citations
The June 30 guide says opening lines fix post URLs for good, and 800-1,200 word articles earn deeper AI citation share. Weekly output matters more than reach.
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Bluesky drops interim tag as Schneider becomes permanent CEO
Schneider oversaw 2 million new signups and nearly 200 Atmosphere app launches in his 4 month interim term. What role expansion follows the permanent title?
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When one product sells in 3 places, creators pick their own path 93% of time
Levanta surveyed 1,000 US creators with 10,000-500,000 followers, finding stated destination preference rarely matches actual affiliate link routing patterns.
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Regulators corner the algorithm as Big Tech's attention economy faces a reckoning
Brussels, Boston and a courtroom in Oakland converged this week on the same accusation, using strikingly similar language, without any apparent coordination between them.
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LinkedIn carries 62% of flagged AI content, Pangram data shows
Reddit replies stayed 98.1% human-written while LinkedIn top-level posts hit over 40% fully AI-generated, Pangram data from 1,002,627 scanned posts shows now.
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Meta drops Instagram AI tagging tool as 8 of 10 apps default users in
The tool lasted three days before user pushback forced its removal on July 10, 2026. Whether rival platforms revisit their own opt-out defaults remains open.
