X opens Articles to all Premium users, ending exclusive pricing tier
X expands long-form content publishing beyond Premium+ subscribers, potentially reshaping content monetization on social platforms while raising questions about differentiation.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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YouTube creators get TV-style measurement as Spotter partners with Comscore
Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure.
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Meta's value rules might actually cost more than they're worth
Meta's new value rules feature lets advertisers adjust bids by demographics and placement, but industry experts warn against rushing adoption without clear data.
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Reddit's Max campaigns cut costs by 17% through AI optimization
Reddit launches Max campaigns beta with AI-powered bidding delivering 17% lower CPA and 27% more conversions while opening automation insights.
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Grok safety failure: X’s latest AI scandal
Grok AI generated prohibited images of minors, sparking regulatory scrutiny and brand safety fears. xAI remains silent as the ENFORCE Act looms over the platform.
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Meta's secret weapon against content chaos
Meta researchers achieve 100× data efficiency using reinforcement learning for content moderation, outperforming supervised training while addressing label scarcity.
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Marketing O'Clock crowns industry leaders in 2025 Clockscars ceremony
Digital marketing podcast recognizes Anthony Higman, Glenn Gabe, and Barry Schwartz while celebrating memes, rants, and platform battles that defined advertising technology's most tumultuous year.
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Innovid's new features changed how social ads get managed across 7 platforms
Innovid announced social advertising enhancements on December 17, 2025, adding Reddit support and Meta's Opportunity Score to streamline cross-platform campaigns.
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Snapchat's new in-app editing tool lets users skip the learning curve
Snapchat announced Quick Cut on December 17, a lens-powered video creation tool that eliminates traditional editing workflows for iOS users.
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TikTok leads platforms in misinformation exposure, new EU study reveals
Comprehensive research measuring disinformation across Facebook, Instagram, LinkedIn, TikTok, X/Twitter and YouTube finds TikTok users face highest exposure to false claims.
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Meta Ads Library adds WhatsApp filter and low impression labels
Meta Ads Library introduced WhatsApp platform filtering and low impression count labels, enhancing competitive research capabilities for digital advertisers.
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Anonym brings privacy-protected measurement to Pinterest advertisers
Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.
