The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
TikTok search quality has deteriorated significantly according to user complaints across Reddit and industry reports, raising questions about the platform's viability as Gen Z's preferred search engine despite 57% of users searching on the app.
Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.
TikTok partnered with NIQ for a two-year marketing mix modeling study revealing Romanian beauty brands dramatically underinvest in the platform while achieving superior ROI efficiency.
Meta ordered to reveal all user data after decade-long privacy case ends with Austrian court victory establishing unprecedented access rights under GDPR Article 15.
Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels.
77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.
Reddit starts limited alpha test of verified profiles on December 10, 2025, adding grey checkmarks to usernames for public figures, experts, and businesses.
Pinterest released its annual Pinterest Predicts 2026 report on December 9, 2025, identifying 21 emerging trends across fashion, food, home decor, beauty, and travel categories based on global search data analysis.
Consent-driven B2B audience data expands to Reddit platform through partnership with Bombora, enabling advertisers to activate 19,000 intent-based segments.
X head of product Nikita Bier terminated the European Commission's advertising account on December 7, 2025, two days after the EC imposed a €120 million DSA fine.
European Commission imposes €120 million fine on X for deceptive blue checkmark practices, inadequate ad repository transparency, and blocking researcher data access.
YouTube handles will now appear in live chat and channel memberships, part of broader platform updates announced on 25 November 2025.
