Pinterest introduces new controls for AI-generated content in feeds
Pinterest launched user controls for generative AI content on October 16, allowing feed customization across beauty, art, fashion and home decor categories.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Meta pushes spending (5%) on excluded placements for sales and leads campaigns
Meta introduces default option to spend up to 5% of budget on each excluded placement in sales and leads campaigns, activated by default unless advertisers manually opt out.
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DoubleVerify extends brand suitability tools to Meta Threads feed
DoubleVerify expands AI-powered brand suitability measurement to Meta Threads feed globally, providing advertisers transparency and contextual analysis.
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Social media reaches 68.7% of global population as AI use surpasses 1 billion
Digital 2026 report reveals 5.66 billion social media users with 259 million new identities added. AI adoption exceeds 1 billion monthly users while ad spend climbs.
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OpenAI promotes business solutions through Reddit advertising
OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.
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Meta showcases data clean room results at Australia's measurement conference
Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.
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LinkedIn limits competitor analytics access to single free tracking slot
Starting October 15, 2025, company pages track only one competitor without premium subscription. The shift reduces free analytics from nine to one monitored account.
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Meta blocks political ads in EU as TTPA regulation takes effect
Meta prohibited social issues, elections and politics ads in the EU on October 6, 2025, citing operational challenges with the TTPA regulation that creates complexity.
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Threads introduces communities feature with custom emojis
Meta's text-based platform rolls out communities across 100+ topics, enabling focused discussions with exclusive Like emojis for member identity.
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Advertisers discover Meta counts likes and shares as clicks for conversions
Marketing consultant highlights documentation showing any ad interaction, not just link clicks, can trigger attribution within conversion windows.
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LinkedIn emerges as top B2B platform with 113% ROAS and 211-day buyer journeys
B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.
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Smartly names three executives to leadership team
Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.
