Spotify introduces Messages for content sharing among friends and family
Spotify launches Messages feature on August 26, 2025, enabling one-on-one conversations with content sharing for users aged 16+ in select markets, expanding social.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Meta introduces Instagram follows metric for ads reporting
Meta rolls out Instagram follows metric in ads reporting, enabling advertisers to track follower acquisition from July 7, 2025, across all campaign types at multiple levels.
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Bluesky blocks Mississippi over age verification law compliance costs
Mississippi's HB1126 forces social platform to withdraw service rather than implement comprehensive age checks for all users statewide.
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Spotify launches audio previews for Instagram Stories and real-time sharing features
Spotify introduces automatic audio snippets in Instagram Stories and real-time music sharing through Notes on August 21, 2025, expanding social media integration.
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Meta expands advertising features with targeted offers and value rules
Meta introduces four new advertising features including targeted offers for US shops, universal value rules, restricted word controls, and audience insights for enhanced campaign optimization.
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Reddit profile privacy feature enables bot farms to conceal spam operations
Reddit moderators report increased difficulties tracking bot accounts and spam after platform's introduction of profile privacy controls.
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Former Meta employee alleges artificial ROAS inflation for Shops ads
Meta allegedly counted shipping fees as revenue and subsidized bids to boost ecommerce ad performance, according to former product manager's employment tribunal filing.
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Pinterest launches thrift shop feature as Gen Z drives 550% surge in sustainable shopping
Pinterest unveils first-of-its-kind thrift shopping experience alongside comprehensive autumn trend report showing massive growth in secondhand searches among younger users.
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Bluesky updates community guidelines ahead of October 15 implementation
Decentralized platform seeks community feedback on enhanced safety policies through August 28 as regulatory compliance drives structural changes.
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Trust becomes B2B's primary growth engine as video reaches 78% adoption
New LinkedIn benchmark study reveals 94% of marketers view trust as key success factor while short-form video content delivers 41% ROI across six global markets.
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Meta platforms dominate financial product purchases in India, study finds
Meta accounts for 3 of the top 6 digital touchpoints in financial products purchase journey, with 57% of users relying on Instagram for decisions.
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Deloitte and Meta study reveals critical gaps in marketing personalization
80% of consumers expect personalized experiences while marketers struggle with cross-functional implementation.
