Instacart CFO joins Pinterest board amid commerce expansion
Instacart CFO Emily Reuter appointed to Pinterest board effective September 18, signaling strategic commerce focus as platform targets AI-powered shopping growth.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Snapchat adds infinite retention and group streaks features
Snapchat launches infinite retention and group streaks on September 13, enhancing user personalization and chat experience across the platform.
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Reddit expands publisher reach with new Pro tools and enhanced link viewing
Reddit introduces publisher-focused tools within Pro platform to help media outlets track content performance across 110M+ daily users while improving article engagement.
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LinkedIn study reveals trust drives B2B buyer confidence through influencer partnerships
LinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.
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LinkedIn ads deliver 113% ROAS as B2B marketers increase platform investment
Dreamdata's 2025 benchmarks reveal LinkedIn captures 39% of B2B ad budgets while offering lowest cost per company influenced at €154.
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Facebook ad costs jump 21% as lead campaigns struggle while traffic ads thrive
Facebook advertising benchmarks reveal mixed performance signals as cost per lead climbs to $27.66 while traffic campaigns show stronger efficiency metrics compared to Google alternatives.
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Roblox partners with IARC for enhanced content ratings
Roblox will replace its content maturity labels with recognized rating systems from nine global authorities to provide clearer guidance.
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YouTube introduces gift effects and experimental gift goals for vertical live streams
YouTube announces gift effects with purple sparkle icons and experimental gift goals for vertical live streams, rolling out to eligible US creators this week.
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Instagram deploys diversity-aware notification framework to boost engagement
Meta's Instagram introduces machine learning algorithms designed to reduce repetitive notifications while improving click-through rates by 22% in initial testing.
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Instagram launches dedicated iPad app after years of user requests
Instagram debuts optimized tablet experience with Reels-first interface, new Following tab, and enhanced messaging features designed for bigger screens.
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European Commission dismisses censorship claims around Digital Services Act
European Commission spokesperson defends Digital Services Act with concrete data showing 35% success rate in content challenges, dismissing censorship allegations as "complete nonsense."
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Reddit Pro launches mobile app to capture AI-driven marketing opportunities
Reddit announces mobile expansion of business tools as platform becomes primary AI content source, targeting marketers navigating search landscape changes.
