Skype introduces Fun AR Lenses powered by Snap
This integration leverages Snap's popular Camera Kit SDK, the same technology that powers AR experiences in Microsoft Teams, SwiftKey, and Flip.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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LinkedIn discontinues group-based ad targeting to comply with DSA
Following an EU complaint, LinkedIn stops using Group data for ad targeting in Europe to comply with the Digital Services Act.
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Google removes YouTube Channels, Blogs tied to disinformation campaigns
Google's Threat Analysis Group (TAG) releases Q2 2024 bulletin detailing takedown of YouTube channels, Blogger blogs, and Google Ads accounts involved in coordinated influence operations.
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Earlier insights on Ad Eligibility with Instagram boost signals
Instagram launches "IG Boost Signals" to help users see if their content is eligible for ad boosting before submission.
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Meta new business messaging features for WhatsApp and Messenger
Enhance marketing, conversions & customer support with Meta's latest messaging tools.
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Google Search Central launches new LinkedIn Page
Google Search Central today announced the launch of its new LinkedIn page. This initiative aims to provide website owners, developers, and search engine optimization (SEO) professionals with a new platform to access resources and updates about Google Search.
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LinkedIn streamlines Page Management with New Admin Dashboard
LinkedIn this week announced the launch of a new Pages Admin Dashboard designed to simplify page management and improve audience engagement. This update comes as social media continues to be a crucial platform for brands to connect with their target audience.
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Reddit launches SMB Micro-Certification for mastering Reddit Ads
This program is designed to equip small and medium-sized businesses (SMBs) with the knowledge and skills necessary to run successful advertising campaigns on the Reddit platform.
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Bluesky launches DMs
Bluesky, the decentralized social media protocol, today launched direct messaging (DM) functionality within its platform. This feature allows users to send private, one-on-one messages directly through the Bluesky app or website.
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Facebook announces updates to Graph API v20.0 and Marketing API v20.0
Facebook (now Meta) yesterday released the version 20.0 of both Graph API and Marketing API, introducing several changes for developers integrating with Facebook's advertising and analytics platforms.
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New certification program tests skills in TikTok Advertising
TikTok, a leading short-form video platform, today introduced its Media Buying Certification program.
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Bumble to acquire Geneva to expand focus on friendships
Bumble, the parent company of dating apps Bumble and Badoo, announced today its intention to acquire Geneva, an app designed to connect people based on shared interests through groups and communities.
