AppsFlyer Report unveils Key Trends in gaming app advertising creativity
The report delves into creative performance in the gaming app industry, offering valuable insights for advertisers.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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OpenAI and Reddit forge partnership for data licensing and AI-powered features
OpenAI yesterday announced a multifaceted partnership with Reddit, the popular social news aggregation and discussion website. This collaboration focuses on data licensing, AI-powered features for Reddit, and advertising opportunities for OpenAI.
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Advertiser sues Reddit over alleged Click Fraud
A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.
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Facebook referral traffic plummets
The data indicates a 50% decrease in traffic from Facebook to publisher websites over the past year, raising concerns for publishers who have relied heavily on the social media platform for audience acquisition.
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Nintendo Switch discontinues Social Media integration for friend suggestions and sharing
Nintendo yesterday announced upcoming changes to social media integration features on the Nintendo Switch console. These changes, taking effect on June 10, 2024, will affect how users share content and connect with friends through the console.
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Bluesky upcoming Product Roadmap focused on User Experience and Functionality
Bluesky this week unveiled its product roadmap for the coming months. The roadmap prioritizes long-requested features and quality-of-life improvements for the Bluesky app, aiming to enhance user experience and functionality.
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SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns
This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.
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Reddit reports strong User Growth and Revenue Increase in Q1 2024
The report highlights significant growth in user engagement and revenue, marking a positive start for the company following its recent IPO.
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Instagram unveils new Stickers to enhance story engagement
These stickers cater to various content creation styles, allowing users to share music recommendations, personalize photos, and build intrigue around their stories.
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Snap ads platform update: driving performance and brand safety in Q1 2024
Snap last month reported a 21% year-over-year revenue increase in Q1 2024, driven largely by improvements to their advertising platform and a growing demand for their direct-response (DR) solutions.
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Pinterest surpasses 500 million monthly active users
The report highlights significant growth in both revenue and monthly active users (MAUs), indicating a positive performance for the social media platform.
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Kantar earns recognition as TikTok Measurement Partner for Brand Lift Studies
Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.
