PubMatic's Creator Marketplace opens programmatic CTV to independent creators
PubMatic launches the first programmatic CTV auction for independent creators, connecting premium inventory to agentic ad buyers directly through AgenticOS.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Amazon's retail signals now optimize streaming TV ad deals through FreeWheel
Amazon Publisher Cloud brings commerce signals to FreeWheel streaming TV deals. Tests show 33% on-target reach lift. WBD and A+E are among first participants.
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Netflix and TF1 merge screens: live French TV lands inside Netflix
Netflix members in France can now watch TF1+ programs, live broadcasts, and major French sports inside Netflix. TF1 retains full control of its ad inventory.
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Agents, forecasts, and Vox: ad tech's week before Cannes
Ad market forecast hits $1.3 trillion as agentic platforms proliferate before Cannes, Vox Media completes its breakup, and Google sets August 3 EEA deadline.
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Google to bring IP-based ads to EEA publishers from August 3
Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration.
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Agentic ad tech tries to take over the buying layer as AI search budgets surge
AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly.
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Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement
Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens.
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Pause ads beat CTV spots 2x on attention, WunderKIND data shows
WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data.
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Smartly plugs into Roku Ads API to run CTV campaigns like social
Smartly integrates with Roku Ads Manager via API, letting performance marketers launch, optimize, and measure CTV campaigns using familiar social workflows.
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AI media leads H2 ad investment plans as implementation gap widens
Mediaocean's H2 2026 report: AI media fastest-growing ad category at 60%, as data gaps and stack integration remain the top barriers to scaling deployment.
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Uber Offsite, Fox-Roku, IAS, and X overhaul the programmatic advertising stack
Fox closes $22B Roku deal, Uber takes first-party ad signals offsite to Meta and Google, IAS adds Spotify podcast pre-bid controls, Hyundai tests SSP bidding.
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Most publishers aren't ready for agentic advertising, Optable's test reveals
Optable's agent readiness self-assessment maps six pillars publishers must fix before agentic AI buying reshapes how inventory is discovered and transacted.
