Xumo brings contextual signals to linear streaming with Gracenote and IRIS.TV
Xumo today expands with Gracenote and IRIS.TV, giving advertisers program-level and frame-level signals across 2,000 FAST channels on 30 platforms worldwide.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Instagram for TV adds Samsung: what the big-screen push really means
Meta expands Instagram for TV to Samsung Smart TVs in the US, adding Reels casting, interest-based channels, and formats like episodic series and Live on TV.
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Channel 4 opens VOD inventory to five DSPs in a programmatic first
Channel 4 today added Amazon DSP, FreeWheel, Hawk, PubMatic, and Yahoo DSP as partners, opening UK broadcaster VOD ad inventory to global programmatic buyers.
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Pacvue Prism launches today to kill the channel budget debate
Pacvue today launched Prism, connecting retail media, search, CTV, social, and conversational AI into one agentic commerce platform with closed-loop measurement
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Inside ad tech before Cannes: agents, AI search, streaming, and trust
A complete read of ad tech before Cannes Lions 2026: agentic AI buying, the AI search squeeze, streaming TV, retail media, measurement, and new privacy laws.
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Teads CTV Ensemble unifies HomeScreen, InStream, and AI performance buying
Teads launched CTV Ensemble on June 18, 2026, combining HomeScreen, InStream, DCO, and AI-driven lower-funnel performance tools into one global ad platform.
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Philo launches pause ads via Magnite, Index Exchange and six SSP partners
Philo this week launched pause ads across all ad-supported channels, available programmatically via Magnite, Index Exchange, Kargo, Nexxen, and other SSP partners.
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Gaming gets its first TV report card as EDO brings ad measurement to Roblox
EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms.
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The high-traffic trap: Fractl data shows SMBs are pitching the wrong media
Fractl and SparkToro studied 358 data points across 8 industries, finding niche publishers deliver 1.7x higher audience affinity than high-traffic outlets.
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Poland's digital ad market hits 11 bln PLN: what the IAB report reveals
IAB Polska's 2025/2026 strategic report shows Poland's digital advertising market surpassed nearly 11 bln PLN, driven by programmatic, SEM, mobile, and AI.
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TV beats social for Black audiences - and the numbers are staggering
VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion.
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PubMatic's Creator Marketplace opens programmatic CTV to independent creators
PubMatic launches the first programmatic CTV auction for independent creators, connecting premium inventory to agentic ad buyers directly through AgenticOS.
