Fox buys Roku, Publicis and TTD end feud, UK publishers sue AI scrapers
Fox's $22bn Roku deal reshapes CTV, Publicis and The Trade Desk end dispute, UK publishers bill AI scrapers £500 per scraped article through county courts.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Zattoo outsources German CTV ad sales to Stroer in big screen push
Zattoo names Stroer exclusive ad sales partner for German CTV and video inventory, reaching audiences across smart TVs, streaming players, and mobile devices.
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Why streaming viewers are choosing ads over subscriptions in 2026
VAB June 2026: 89% of U.S. streamers use ad-supported services, FAST channels reach 1,700 titles, and interactive CTV ads produce 138% higher brand recall.
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Fox buys Roku for $22bn - what it means for CTV advertising
Fox Corporation agreed today to acquire Roku for $22 billion, joining live sports, news, Tubi, and The Roku Channel into a single CTV ad and streaming platform.
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VAB updates its addressable TV guide with 2026 data that most marketers miss
VAB's 2026 addressable TV guide reveals 92% of pay TV households are addressable-enabled, with nearly half of current advertisers raising budgets this year.
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Gray Media bets on Madhive's AI DSP to win local TV's programmatic future
Gray Media, the largest US local TV station owner, partners with Madhive's AI DSP and Maverick platform to target 117 markets and the 2026 midterm ad cycle.
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Gracenote data shows AI hallucinates 1 in 5 streaming titles completely
Gracenote tested 2,600 titles in 13 countries, finding ungrounded LLMs hallucinated all metadata for nearly 1 in 5 titles, with U.S. cast accuracy at just 53%.
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DeepIntent bets pharma budgets on live sports CTV with verified inventory
DeepIntent launches verified live CTV inventory, custom pacing, and pharma KPI measurement for healthcare brands targeting World Cup, NFL, and NBA audiences.
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France Televisions bets on YouTube after the BBC blazed the trail
France Televisions and YouTube signed a strategic deal on April 23, 2026, covering news, AI deepfake protection, and direct ad inventory sales on the platform.
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Nielsen Tops of Sports: how pop culture is reshaping who watches what in 2026
Nielsen Spring 2026 Tops of Sports: NBA up 27%, NHL up 25%, IndyCar up 44%, and PGA Tour up 21% as entertainment and global talent reshape U.S. viewership.
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63.9 million U.S. adults to watch World Cup - what that means for ad budgets
VAB data shows 63.9M U.S. adults plan to watch the 2026 World Cup, 36% will host viewing parties, and 63% say they favour brands that sponsor the tournament.
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NBA Finals beats the World Cup on game days, Taboola data shows
Taboola Newsroom data shows NBA Finals content outpaces the FIFA World Cup 1.5x on game days, with Jalen Brunson's online interest up 2,006% in the Finals.
