YouTube Effect Maker expands to all eligible creators with new GenAI tools, AI Video generation, and brand collaboration features for YouTube Shorts effects.

Fubo and Spectrum SportsNet LA strike a carriage deal bringing 140+ Dodgers games to streaming subscribers at the 2026 MLB season opener. Here's what it means.

Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year.

Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.

TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.

YouTube's March 2026 Think with Google report reveals creator marketing data showing 79% Gen Z trust rates, 2.3X higher long-term ROAS than paid social, and 3M vetted creators.

YouTube expands its Shopping affiliate program to all YouTube Partner Program creators, including those with just 500 subscribers, opening product tagging and commissions to smaller channels across 12 countries.