Video YouTube expands AI features portfolio with nine new tools in 2024 Comprehensive overview of YouTube's latest artificial intelligence features launched in 2024, from content summaries to creative tools.
Video IAB Tech Lab unveils Content Taxonomy upgrade for programmatic CTV advertising New technical standards for digital advertising aim to streamline content classification and enhance bidstream efficiency.
Video Prime Video ad tier drives industry-wide streaming cost reductions Recent data shows significant decreases in streaming advertising costs across major platforms following Amazon's entry into the market.
Video Featured Google to open YouTube ad inventory after Turkish competition authority levies $82m fine Turkish competition authority fines Google $82m and accepts commitments to allow qualified third-party DSPs to access YouTube ads.
Video LG Ad Solutions expands global reach with Magnite partnership renewal Partnership sees 103% growth in programmatic spend, introduces new ad formats and enhanced viewer targeting capabilities.
Video Google Ad Manager enhances CTV advertising with server-side improvements New tools reduce ad errors by 83% and optimize revenue through advanced features for Connected TV advertising management.
Data Featured Internet traffic surges 17% in 2024 as global digital transformation accelerates New data reveals record government shutdowns, rising malicious traffic, and shifts in AI adoption across worldwide networks.
Video Amazon phases out Freevee streaming service, integrates content into Prime Video Amazon announces the end of its ad-supported Freevee platform, moving all content to Prime Video while maintaining free access.
Video Bloomberg expands media collaboration by joining Alliance for Open Media Financial technology leader Bloomberg joins AOMedia to advance open standards for media compression and delivery solutions.
Display Google's withdrawal from EU political advertising Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles.
Search Featured Google introduces mandatory certification for dating and companionship ads New policy requires dating advertisers to obtain certification and prohibits exploitative services, starting March 2025.
Video Xumo-PubMatic alliance expands programmatic CTV advertising capabilities New partnership enables advanced programmatic advertising across Xumo's streaming platform, reaching viewers through PubMatic's technology.
Display Taboola and WeatherBug extend partnership with new three-year agreement Leading weather app WeatherBug renews partnership with Taboola to enhance content recommendations across digital platforms.
Video Adlook partners with FreeWheel to expand premium CTV and video ad inventory access Strategic partnership between Adlook and FreeWheel aims to enhance programmatic advertising through AI-powered targeting and optimization.
Video FOX News channel sets record cable news share as competitors face historic decline FOX News Channel achieves unprecedented 62% cable news audience share in November, while competitor viewership drops sharply post-election.
Video Fubo adds 18 NBCUniversal FAST channels FuboTV expands its streaming service with 18 new NBCUniversal FAST channels, including sports, news, and Latino content.
Video Australian online ad spending surges 12.1% in Q3 2024 IAB Australia reports significant growth in online advertising revenue for Q3 2024, with video spending leading the surge due to Olympics coverage.
Video Viant launches certified partner program New partnership program brings together industry leaders to improve targeting and measurement capabilities for Connected TV advertising.
Video Polish TV viewership data shows 6-minute daily increase amid Autumn programming shift Nielsen's October 2024 Gauge report reveals shifting TV consumption patterns in Poland, with streaming services gaining ground.
Video Mexico streaming viewership drops 1.1% in October Latest Nielsen data reveals shifts in Mexico's TV consumption patterns, with streaming at 20.4% while broadcast dominates at 38.6%.
Video TV Viewing patterns show broadcast resurgence Nielsen reports broadcast TV reaches 24% share, marking highest viewership since January, fueled by sports and drama.
Video Featured From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.
Video Fubo launches interactive CTV Ad Formats with 47% higher purchase intent rate Fubo introduces four new interactive Connected TV ad formats, including transactional and gamified ads, driving higher engagement.
Video CTV emerges as key channel for B2B Marketing, new research shows LinkedIn and MAGNA Media Trials study reveals Connected TV's growing impact on B2B decision-maker engagement.
Display Outbrain reports Q3 growth in profits despite revenue dip, Teads merger on track Digital advertising platform Outbrain sees 5% increase in gross profit while advancing new video product and AI initiatives.
