Paramount forced to quit UIP within 13 months to win EU Warner clearance
Clearance covers 19 EEA countries and bars joint distribution with Universal or Disney for ten years. What changes now for CTV buyers and cinema operators.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Norway crypto exchanges gain Google ad access after MiCA licensing rule
Iceland, Liechtenstein and Norway complete the 30-country EEA map for Google crypto ads. CASP licensing plus Google certification decide who runs from August.
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Google Search ads gain 17% to $63.3 billion while network drops 1%
Half a million advertisers now run AI Max campaigns reporting 15% more conversions, while capital spending guidance climbs to $205 billion for the AI buildout.
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IAB Tech Lab forces video podcasts under the same download counting rules
Version 2.3 opens for public comment until August 19 and swaps listener for podcast consumer. Will the v3.0 guideline in 2027 settle streaming video counts?
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Amazon opens zip-code TV ad targeting to 3 new markets, 9 months after US
Canada, Mexico and Brazil advertisers gain state and postal-code creative variants, restricted to 1PAS video only. Which brands are shut out of the rollout?
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Home screen changes cut app visibility for streamers, Looper Insights finds
Report ties Apple TV interface changes to placement wins and losses for the biggest streaming apps, leagues, and studios fighting for the screen space now.
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Business Insider builds own FAST channel, picks Magnite to run CTV ad sales
Move gives the 38-million-subscriber publisher control over ad serving and demand, testing whether news brands can own CTV infrastructure as streaming grows.
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Amazon kills MX Player brand, folding it into Prime Video for India ad reach
Merger unites 6 of India's 10 most-watched web series in one ad destination, giving marketers shoppable formats and Amazon shopping signals across the catalog.
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Jamloop measures 3,224 incremental subscriptions at 365% ROAS on CTV
Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.
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VAB adds 3 vendors to measurement directory as TV self-grading collapses
Refreshed guide now catalogs 20 vendors including datafuelX and VideoAmp, arriving as Nielsen's currency monopoly and TV's self-grading model both fracture.
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Brussels sets AI labeling rules as data errors quietly drain ad budgets
The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.
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Disney+ gains 17 audio languages, lifting reach to 42 subtitle markets
Six new interface languages and an Arabic-Hebrew right-to-left layout arrive as Disney courts localized advertising revenue across its 15 EU streaming markets.
