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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Apr 28, 2026 Roku Curate bundles retail purchase data with CTV inventory in one package
Roku Curate

Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys.

Retail   -   Apr 28, 2026 Albertsons brings grocery shopper data to YouTube via Google's ad suite
Albertsons, YouTube, and Google logos connected by data streams inside a grocery store aisle.

Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting.

YouTube bell notification on smartphone with fading push alerts for inactive subscribers.
Video   -   Apr 28, 2026 YouTube stops push notifications for inactive subscribers in new rollout

YouTube stopped sending push notifications to inactive subscribers who ignore alerts, based on experiment results showing fewer viewers disabled notifications.

by Luis Rijo
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Video   -   Apr 28, 2026 YouTube stops push notifications for inactive subscribers in new rollout
YouTube bell notification on smartphone with fading push alerts for inactive subscribers.

YouTube stopped sending push notifications to inactive subscribers who ignore alerts, based on experiment results showing fewer viewers disabled notifications.

by Luis Rijo
Video   -   Apr 28, 2026 Roku Curate bundles retail purchase data with CTV inventory in one package
Roku Curate

Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys.

by Luis Rijo
Retail   -   Apr 28, 2026 Albertsons brings grocery shopper data to YouTube via Google's ad suite
Albertsons, YouTube, and Google logos connected by data streams inside a grocery store aisle.

Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting.

by Luis Rijo
AI   -   Apr 28, 2026 Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ
Two robotic arms exchange a glowing data packet in a CTV ad operations center.

Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them.

by Luis Rijo
Video   -   Apr 28, 2026 IAS Total TV brings show-level transparency to CTV ad buying
Broadcast control room displaying CTV content grid with analytics overlays and streaming metrics.

IAS launched Total TV on April 27, 2026, giving advertisers show, genre, and rating data across Disney, NBCUniversal, Paramount, and Prime Video CTV inventory.

by Luis Rijo
Data   -   Apr 27, 2026 HUMAN Security's viewability measurement earns MRC accreditation
Ad measurement dashboard with cross-device viewability data and analytics charts

HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.

by Luis Rijo
Video   -   Apr 26, 2026 Why Sinclair and 14 other broadcasters just bet on Comscore for local TV
Broadcast towers across U.S. local markets emit signal rings, linking to national measurement grid

Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.

by Luis Rijo
Video   -   Apr 26, 2026 QVC files for Chapter 11 with $5.3 billion debt cut plan
QVC studio implodes as jewelry, handbags and cookware explode mid-broadcast, 2026 bankruptcy

QVC Group filed for Chapter 11 on April 16, 2026, targeting a cut of debt from $6.6 billion to $1.3 billion within 90 days as live shopping migrates to TikTok.

by Luis Rijo
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