The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys.
Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting.
YouTube stopped sending push notifications to inactive subscribers who ignore alerts, based on experiment results showing fewer viewers disabled notifications.
YouTube stopped sending push notifications to inactive subscribers who ignore alerts, based on experiment results showing fewer viewers disabled notifications.
Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys.
Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting.
Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them.
IAS launched Total TV on April 27, 2026, giving advertisers show, genre, and rating data across Disney, NBCUniversal, Paramount, and Prime Video CTV inventory.
HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.
Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital.
QVC Group filed for Chapter 11 on April 16, 2026, targeting a cut of debt from $6.6 billion to $1.3 billion within 90 days as live shopping migrates to TikTok.
