Social media overtakes TV for political news at 29%, Adtaxi survey finds
Broadcast TV drew 17.4% and streaming 13.7% as economic anxiety reshaped voter priorities. Where does that leave political ad budgets for the 2026 midterms?
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Netflix opens 250M-user inventory to Trade Desk buyers, drops spend minimums
Streaming inventory once locked to PG and PMP deals reaches 250M monthly users. Marketplace buyers get Netflix targeting with no new setup or spend floor now.
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58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots.
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Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
Record 92.7M views, up from 78.3M, came as the anthem topped 8 of 14 country markets, while four Indian playback singers together drew 1.27bn weekly views.
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YouTube share dips to 2.3% in Poland as Netflix climbs to 1.9%
Nielsen's panel of 3,500 households found daily viewing steady at 3 hours 36 minutes while cable led growth, raising questions about streaming's next move.
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Google denies broader Smart Bidding change as August 17 nears
Google denies a broader Smart Bidding update ahead of the August 17 bidding change, Apple bars home services from Maps ads, and Netflix trims viewership data.
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Nielsen alters seven TV currency metrics, forcing buyers to re-check August
Buyers and sellers face shifted audience estimates across six datastreams; preview data runs all summer before the recut numbers set fall transaction terms.
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Google-Meta model forces advertisers to pay daily, Sutherland argues
Speaking at MAD//Fest London podcast, the ad veteran said almost 70% of Dutch digital ad spend goes to just two firms and urged brands to fund creators as a hedge.
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YouTube gains 50,000 US jobs to hit 540,000 in 2025 report
Six-figure channels grew 7% and the ecosystem backed 540,000 US jobs, up 50,000, while YouTube's $100 billion payout figure predates the report by ten months.
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Apple erases the word Apple from where its ads can run
Apple Ads terms open surfaces beyond Apple, Brussels forces Google to open Android and share search data, and platform trust cracks across finance and CTV.
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Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out
Core EBITDA jumped 258% to SEK 458 million, but digital and radio gains barely offset linear TV's fall, leaving marketers watching where ad budgets land next.
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EU court blocks Google's hosting defense in 750,000 euro gambling case
Reviewing a partner channel's content now defeats neutral hosting claims before Italy's top court, exposing any platform that vets creators for ad revenue.
