The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video is one of the most effective ways to drive sales for B2B marketers. It introduces confidence in B2B marketing and can help to drive more leads and help the business grow. According to a study of Google/Millward Brown Digital, Online video is the content with the most growth.
Thinking of doing a video campaign? Here are some tips you should consider before you even start. A video campaign has an influence on performance if the content, the reach, and the impact is well done.
Video Ad
In advertising, content is the most important piece of a marketing campaign.
InMobi today announced the acquisition of AerServ for $90 million in cash and stock. According to a press release from InMobi, this acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange, a premium mobile programmatic platform.
With this investment, InMobi's video and programmatic business
InMobi today announced the acquisition of AerServ for $90 million in cash and stock. According to a press release from InMobi, this acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange, a premium mobile programmatic platform.
With this investment, InMobi's video and programmatic business
Video is one of the most effective ways to drive sales for B2B marketers. It introduces confidence in B2B marketing and can help to drive more leads and help the business grow. According to a study of Google/Millward Brown Digital, Online video is the content with the most growth.
Thinking of doing a video campaign? Here are some tips you should consider before you even start. A video campaign has an influence on performance if the content, the reach, and the impact is well done.
Video Ad
In advertising, content is the most important piece of a marketing campaign.
Thinking of doing a video campaign? Here are some tips you should consider before you even start. A video campaign has an influence on performance if the content, the reach, and the impact is well done.
Video Ad
In advertising, content is the most important piece of a marketing campaign.
If you are a publisher and you want to diversify the platforms where you distribute your video, Amazon Video Direct can be a good way to do it. Amazon, like Youtube, allows video monetization.
For monetization on Amazon, Publishers need to have a United States, Japan or European Union bank
When a video campaign is being planned is difficult to compare different platforms, as each uses different metrics and there aren't standards on video ads. Only on programmatic, the metrics are well defined.
Find here the metrics associated with programmatic video:
Impressions
The number of times that a browser or mobile device sent a ping to the server, telling that creative content was requested and has started to download during the specified date range.
Clicks
The number of times a user has clicked
What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign:
Generic Metrics
Impressions
See the definition for impressions here.
Clicks (TrueView)
The number of clicks on the ad on the TrueView ad. The
