Why Primis skipped the Prebid Cache migration debate entirely
Primis logged production bidder responses and found the full VAST XML already in browser memory, removing the need for any Prebid Cache replacement by April 30.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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US digital ad revenue hits $294.6B in 2025 - social and video lead the surge
IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.
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DSA ends, ChatGPT CPMs fall, and the IAB counts $294.6B
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
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Amazon Sponsored Tiles reach Alexa+ Echo Show devices for content discovery
Amazon Ads extended Prime Video Sponsored Tiles to Alexa+ on Echo Show devices on April 7, letting M&E advertisers tap voice-driven content discovery moments.
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TV news beats social and AI on trust among high-value audiences, VAB finds
VAB survey: high-income households are 13x more likely to trust TV news than social media, and purchase intent rises among key advertiser-valued audiences.
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Google's 2025 Ads Safety Report: Gemini blocked 8.3 billion bad ads
Google's 2025 Ads Safety Report shows Gemini blocked 8.3 billion ads, suspended 24.9 million advertiser accounts, and cut false suspensions by 80% in 2025.
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YouTube kills Clips and bets on timestamp sharing in 2026
YouTube retires viewer Clips and rolls out timestamp sharing to mobile apps, while expanding Video Clips in Studio and planning a Shorts integration for 2026.
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Netflix's Nielsen problem is bigger than a methodology dispute
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
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BVDW's guide breaks down how to run political ads under EU's TTPA rules
Germany's BVDW this month released an 8-page guide on EU TTPA political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.
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Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target
Netflix yesterday reported $12.25B in Q1 2026 revenue, up 16% year over year, with ad revenue on track to double and 4,000+ advertisers now active on the platform.
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Criteo and TripleLift bet on deterministic commerce data to crack offsite advertising
Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation.
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Audioboom Q1 2026: revenue surges 30% as video bets begin paying off
Audioboom reports Q1 2026 revenue of $22.5M, up 30% year-on-year, as Showcase marketplace and video partnerships with Spotify and Apple drive record distribution.
