Most streaming viewers ignore ads - and they want fewer, longer ones
A survey of 1,000 U.S. streaming subscribers by All About Cookies finds 76% believe platforms carry too many ads, while just 24% pay attention during breaks.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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EU clears RTL's Sky Deutschland buy, creating a 12.3M subscriber giant
The European Commission today approved RTL Group's acquisition of Sky Deutschland, creating Germany's largest streaming entity with 12.3 million subscribers.
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H/L is first to buy smart TV home screen ads programmatically via Nexxen DSP
H/L is first agency to programmatically buy smart TV home screen inventory via PMP deals in Nexxen DSP, reaching viewers before they select content to watch.
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YouTube ends push notifications for inactive subscribers in new rollout
YouTube is stopping push notifications for inactive 'All' subscribers, based on experiment results showing fewer viewers turned off notifications entirely.
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YouTube's hidden invalid traffic problem: what creators aren't told
YouTube published a FAQ today explaining how invalid traffic triggers ad restrictions and can withhold creator earnings, even when channels did nothing wrong.
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87% of agency pros say the traditional agency model is broken
Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026.
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Roku hits 100M households and splits open its platform finances
Roku crossed 100 million streaming households and disclosed for the first time a full financial breakdown of its advertising and subscription segment revenues.
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Moloco targets app marketers on the big screen with AI performance CTV
Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe.
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AMC Global Media's linear TV inventory goes programmatic through Magnite
Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season.
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Jomboy Media gets its own 24/7 channel on Fubo - a first for sports creators
Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers
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Most marketers say creative matters - almost none actively optimize it
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
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iSpot data shows Home Depot's ESPN college football bet paid off
iSpot's Outcomes ADvantages debut: Home Depot's ESPN college football ads reached 74% of U.S. households and drove a 42% in-store visit conversion lift in 2025.
