The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery.
LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens.
Amazon MGM Studios positions theatrical-exclusive crime film for streaming advertising play as AI justice themes target premium inventory during critical January release window.
Amazon MGM Studios positions theatrical-exclusive crime film for streaming advertising play as AI justice themes target premium inventory during critical January release window.
Microsoft deprecates public Prebid Cache on April 30, 2026, affecting 60% of configured endpoints as publishers scramble for alternatives to maintain video delivery.
LG Ad Solutions study finds 96% of viewers say home screen ads influence theater decisions, while 67% rent movies after seeing promotions on TV screens.
New research reveals 33% of YouTube Shorts shown to new users are brainrot content, while 21% are AI-generated slop, as machine-made videos flood the platform.
Platform data shows browse recommendations dropped from six long-form videos per row to just two, redirecting 80% of available slots toward Shorts content.
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
Nielsen and Roku expand strategic partnership on December 22, integrating streaming data while revealing The Roku Channel ranks #2 in ad-supported TV time.
Paramount captured 8.9% of TV in November 2025 with strong monthly gains, though down from 9.3% in 2024. Netflix grew to 8.3% while YouTube leads at 12.9% share.
