Deep Sync and MiQ cut voter data activation from days to hours
Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Seven independent agencies earn The Trade Desk's second Premier Partner class
The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths.
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IAB Europe maps the programmatic CTV landscape in its most detailed guide yet
IAB Europe's April 2026 programmatic CTV guide covers SSAI, fraud, six ad formats, ACR data, TCF consent, and measurement for European buyers and sellers.
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Europe watches TV daily at 64%, yet SVOD daily use collapses to 19%
RTL AdAlliance Living Room Study 2026: 64% of Europeans watch TV daily across 17 markets, but Netflix daily use reaches only 19% despite 53% subscription reach.
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OpenAI buys TBPN: the tech show that never asked hard questions
OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.
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Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach
Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.
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YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you
Google's open-source YouTube Topic Insights tool uses Gemini AI and the YouTube Data API to automate trend discovery and top creator identification for advertisers.
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Amazon Luna and Mattel bring He-Man to the living room on June 5
Amazon Luna and Mattel launch Masters of the Universe: Legends Unite on June 5, 2026, a free-to-Prime couch co-op game with roguelike deck-building mechanics across 14 countries.
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651 million tickets: what the 2025 box office really tells marketers
The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning.
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VIZIO appears in Walmart Connect Ad Center's new display beta tab
Walmart Connect Ad Center's beta Publishers & Social tab lists VIZIO as a selectable media type, potentially unifying CTV and retail media buying with Walmart's first-party data.
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Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying
Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.
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YouTube's Effect Maker is now open to all - and it builds AI videos from a prompt
YouTube Effect Maker expands to all eligible creators with new GenAI tools, AI Video generation, and brand collaboration features for YouTube Shorts effects.
