A+E Global Media locks in multiyear Nielsen deal - here's what's inside
A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube is about to own the Oscars, and that changes everything for ad buyers
YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.
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OpenX and TVision bring real-time attention targeting to CTV buyers
OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.
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Prime Video ad-free cost jumps 67% as Amazon rebrands tier Ultra
Amazon raises Prime Video's ad-free subscription from $2.99 to $4.99 a month on April 10, a 67% price increase rebranded as Prime Video Ultra with added 4K features.
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Disney+ launches Verts, its swipeable vertical video feed for mobile
Disney+ rolls out Verts this week for U.S. subscribers - a swipeable vertical video feed on mobile linking scenes to Watchlists and direct playback.
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98th Oscars today on YouTube: 3 billion views, four livestreams, and what's next
YouTube today hosts the 98th Academy Awards with four official livestreams, as the platform prepares to become the exclusive global broadcaster of the Oscars from 2029. Over 3 billion views of Oscars-related content accumulated in the past 12 months.
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Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time
Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.
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Niche streamers say EU rules are quietly strangling them
Beyond Mainstream alliance warns the EU's AVMSD creates disproportionate burdens for specialty streaming services, threatening content diversity and viewer choice across Europe.
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YouTube's hidden ad complexity: what programmatic buyers get wrong
YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.
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CTV's conversion gap: why advertisers still can't close the loop on the big screen
IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.
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Jeff Green's $150M stock bet and the AI future he's betting on
Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.
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YouTube expands likeness detection to politicians and journalists - will it hold?
YouTube expanded its AI likeness detection tool to government officials, journalists, and political candidates on March 10, 2026, targeting deepfake impersonation of civic figures.
