WHOOP picks Viant as its CTV ad platform in a multi-year deal
WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Teads posts $350M goodwill write-down as CTV surpasses $100M mark
Teads Q4 2025 results show $352M revenue, a $350M goodwill impairment, and CTV crossing $100M annual revenue with 55% year-over-year growth.
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Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?
Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.
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Spain's streamers are watching more - and advertisers are taking notice
Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.
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Nielsen: women's sports hit 46 billion minutes in 2025 - and brands are paying attention
Nielsen reports 46 billion minutes of women's sports consumed in 2025, with record WNBA, NWSL, tennis, and Olympics viewership reshaping ad strategies.
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Lumen Research brings attention measurement to Netflix ads in five European markets
Lumen Research partners with Netflix to deliver eye-tracking attention measurement for CTV, desktop, and mobile ads in the UK, Germany, France, Italy, and Spain.
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Australia's internet ad market hits $18.4bn - but not all formats won
Australia's internet advertising market grew 11.5% to $18.4bn in 2025, with video surging 19.8% and social video up 35.1%, per IAB Australia and PwC data.
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ChatGPT ads, Netflix CAPI, and The Trade Desk under pressure
ChatGPT's first ad tech partner, Netflix's Conversion API, The Trade Desk's margin scrutiny, Google's TCF v2.3 enforcement, and search volatility defined this week.
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Paramount+ and HBO Max to merge into one streaming giant with ~200M subscribers
Paramount CEO David Ellison confirmed Paramount+ and HBO Max will combine into a single streaming platform, creating a ~200 million subscriber rival to Netflix following the WBD acquisition.
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Sallie's Backpack Media targets Gen Z with education-first ad network
Sallie launches Backpack Media on March 4, 2026, a first-to-market education media network targeting Gen Z, Gen Alpha, and families across owned properties, open web, and CTV.
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Comscore and Yahoo DSP target 2026 voters with CTV political audiences
Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.
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Jeff Green bets $150M on Trade Desk as Wall Street doubts ad tech's future
Trade Desk CEO Jeff Green spent $150M of his own money buying TTD stock, citing AI conviction, a bigger TAM, and a dismissal of Wall Street's "software is dead" thesis.
