ShowHeroes buys Traffective to build Europe's biggest independent ad platform
ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API
Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.
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Harvey Norman tops New Zealand's ad spenders as telcos surge 25%
Harvey Norman leads New Zealand's 2025 ad spend rankings, overtaking Foodstuffs NZ, as telecoms jump 25% and beverages rise $40.5m, per Nielsen Ad Intel data.
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YouTube expands Studio payment activity to multi-channel creators
YouTube today expanded Studio payment activity to creators with multiple channels linked to one AdSense account, adding aggregated and per-channel data with 12-month history.
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Smartly plugs into Amazon DSP to bring AI creative to streaming TV
Smartly today launched an Amazon DSP integration extending AI-powered creative optimization to Prime Video and Fire TV, as nearly 70% of marketers plan to boost CTV budgets.
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YouTube's hidden controls: how viewers can shape what the algorithm shows them
YouTube today published an FAQ detailing how viewers can control recommendations and search results, from disabling watch history to suppressing specific channels.
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NO BATIDÃO holds No. 1 globally as "Golden" fights back in surprise week
YouTube's Feb 20–26, 2026 music charts show NO BATIDÃO topping the global songs chart for an 18th week while Golden rebounds and Bruno Mars climbs fast in 15 territories.
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YouTube Premium Lite finally gets background play and downloads
YouTube Premium Lite adds background play and downloads for most non-music videos, narrowing the gap with full Premium. Shorts and music content stay excluded.
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BVDW's programmatic curation whitepaper finally defines what the term actually means
Germany's BVDW published a 12-page whitepaper in February 2026 on curation in programmatic advertising, setting role definitions, technical standards, and GDPR guidelines.
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Disney and Formula 1 expand "Fuel the Magic" into a full season strategy for 2026
Disney and Formula 1 extend their multi-year "Fuel the Magic" deal for 2026, adding a WEBTOON series, Gentle Monster eyewear, Uniqlo apparel, and race-weekend fan activations.
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YouTube tests AI that turns someone else's Short into a brand new video
YouTube is testing AI-powered Shorts remix tools that let creators transform a single frame or insert objects into any eligible Short - here's what it means for creators.
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PubMatic bets everything on agentic AI while Magnite just grows
A side-by-side look at two SSPs reporting Q4 2025 results within 24 hours of each other exposes a striking paradox: the company talking most loudly about AI is the one losing ground on the scoreboard.
