The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
TikTok last week launched Streaming Ads, a catalog-powered performance solution designed to convert platform engagement into streaming subscriptions through automated title matching and AI-driven optimization.
The Trade Desk appoints Tahnil Davis as interim CFO after Alex Kayyal's departure, marking second finance chief change in six months.
Golden drops to 57.5M views in week 3 while Shakira's Zoo claims second with 39.5M as regional markets show Brazil's funk dominance and India's Bollywood surge.
Mediaocean survey shows 54% of marketers increasing AI media spend while 42% struggle with data quality issues preventing broader AI implementation.
Italian conglomerate Bending Spoons eliminates substantial portion of workforce at acquired video platform following $1.38 billion September deal.
Multi-year agreement covers measurement across 113 DMAs using Big Data + Panel methodology as Gray Media expands sports and multicultural properties.
YouTube published detailed FAQ explaining monthly AdSense payment schedule, revenue adjustments, and processing timelines for creators earning from content.
New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.
Netflix asks content creators to dumb down dialogue and repeat story beats because viewers watch while distracted by devices, according to comments from Matt Damon during a January 16 podcast appearance that sparked debate about streaming's impact on storytelling quality.
Major platforms abandoned Washington political advertising after state imposed disclosure requirements that industry group argues create unconstitutional burdens.
Netflix reports 325 million paid memberships and $12.05 billion Q4 revenue, projects advertising revenue doubling to $3 billion in 2026 with Warner Bros deal.
Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.
