Industry leaders spar over brand building's toughest challenge yet
Marketing strategists debate whether modern media environments have made advertising fundamentally harder—or if claims of secular stagnation miss the point entirely.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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BBC to make YouTube-first shows as traditional broadcasting crumbles
BBC strikes unprecedented YouTube deal to create platform-first programming as broadcaster loses audience share to Google's video service in UK viewing metrics.
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Bruno Mars returns with new solo track, hits 42M views in first week
KPop Demon Hunters' Golden accumulates 66.7M views while Bruno Mars debuts with I Just Might as regional markets fragment across 13 territories.
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Sesame Street becomes YouTube's biggest digital archive with 100+ episodes
YouTube positions itself as the largest digital library of Sesame Street content as childhood icon expands streaming footprint beyond Max platform partnership.
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Triton Digital expands decade-long partnership with Salem Media across streaming, podcasting and video
Triton Digital extends its technology partnership with Salem Media Group, adding YouTube podcast measurement and Sounder audio intelligence capabilities to the broadcaster's 91-station network.
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Amazon bets on Fallout universe with reality competition series
Prime Video greenlights Fallout Shelter unscripted series with 10 episodes, expanding gaming IP into reality TV as streaming competition heats up.
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Google gives advertisers one placement list to rule them all
Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting.
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Audioboom hits $5.1M profit as Spotify partnership targets video monetization gap
Audioboom reports 54% profit growth to $5.1M with record Q4 revenue while launching Spotify partnership to close video podcast monetization gap between $71 audio RPM and sub-$35 video rates.
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Chris Hemsworth's heist thriller debuts in theaters next month
Amazon MGM Studios releases Crime 101 on February 13 with Chris Hemsworth, Mark Ruffalo, and Halle Berry in Bart Layton's adaptation of Don Winslow's novella.
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YouTube drops AI video feature that might actually work
YouTube launches Veo 3.1 Ingredients to Video on Shorts and Create app on January 13, 2026, enabling creators to generate vertical videos from three images.
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Google opens NBCUniversal's Winter Olympics inventory to programmatic ads
Google Display & Video 360 adds NBCUniversal Olympic Winter Games programmatic inventory with AI conversion tracking and household frequency controls.
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How contextual targeting doubled Super Bowl ad ROI last year
Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day.
