The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Gaming platform's rewarded video ads deliver 95% viewability across 1,000+ brands while mandatory age verification reveals 27% of users are adults - unlocking mass market advertising potential.
Amazon Ads and Publicis Media research surveying 7,800 consumers reveals interactive video ads generate engagement, attention, and relevance advantages.
Ströer, Virtual Minds, and YOC become first German SSPs to integrate Trade Desk's Price Discovery and Provisioning API, automating deal configuration and delivery verification.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
ProSiebenSat.1 expects adjusted EBITDA around €405 million for 2025, missing guidance as German TV advertising declined 4% in fourth quarter despite wetter.com sale proceeds.
Fubo delivered Q1 FY 2026 revenue of $1.54 billion following Disney merger, achieving positive EBITDA of $41.4 million and announcing ESPN distribution partnership.
IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.
Nielsen's 2026 report shows Polsat capturing 18.12% share in Poland as Warner Bros. Discovery slips to second. Digital platforms increasingly favor television screens.
IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.
Google sent cease and desist letters to Barb and Kantar Media, stopping YouTube viewership comparison with traditional TV channels just months after launch.
EDO launches syndicated cross-platform measurement feeding directly into media partners' analytics systems as streaming and linear converge.
Newsletter platform Substack releases TV apps for Apple TV and Google TV on January 22, 2026, intensifying platform's shift toward multimedia after $100M funding raised for advertising.
