Netflix ad revenue tracks to $3B as stock drops 8% on Q2 growth slowdown
Pause Ads and live sports inventory open to programmatic DSP buyers this summer for smaller advertisers, even as first-half viewing growth held at 2 percent.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Microsoft steers Windows browser choice, study finds
A Mozilla-backed study finds Microsoft still steers Windows users toward Edge, as CTV trust cracks, cookie enforcement tightens, and Chrome adds AI agents.
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Magnite earns Japan brand safety seal as TAG loses Google, Trade Desk
Japan's three ad associations run JICDAQ through independent audits from Japan ABC, a model diverging sharply from TAG's shrinking footprint in the US and EU.
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IAB: 43% of CTV buyers doubt where their ads actually ran
Even trusted CTV deals earn full buyer confidence only 57% of the time, IAB finds. Open-exchange trust falls to 33%, pushing sellers toward proof over price.
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Oprah Podcast moves to twice-weekly episodes on Prime Video today
Ryan Holiday and Dr. Siddhartha Mukherjee join the new season. The show now airs on a platform whose ad-supported audience hit 315 million viewers in Q4 2025.
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Google shifts AI ad labeling liability entirely to advertisers
Neither the automatic setting nor a custom label guarantees legal compliance, Google states, leaving advertisers alone to confirm every ad meets local law.
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Google links branded searches to $31 sales gain per query
YouTube Shorts ads with a like and 10-plus seconds watch time saw 15% higher consideration, per Google's new metrics now open to every advertiser worldwide.
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Invalid traffic stays 30% above forecast as World Cup surge hits, IAS finds
The rate settled at 1.134% versus a 0.876% projection for publishers and advertisers, keeping automated bidding exposed to low-quality inventory through July.
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Caruso's tops Australia vitamin advertisers as category spend gains 27%
Swisse, Blackmores, Pharm-A-Care Laboratories and Sanofi trail as spend hits $75.1 million, up 26.5% yearly, while 41% now buy vitamins every three months.
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IAB gives advertisers 30 days to weigh in on new video classification rules
The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications.
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SuperAwesome gives under-18 creators direct trust payments, therapy access
Self Space now supplies free mental health support to creators under a framework covering disclosure rules and audience-safety standards for youth marketing.
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TikTok Streaming Ads beat rivals 80% of the time in year-long test
New Title Launch campaigns beat stated CPA goals 60% of the time, according to TikTok. Six months later, streaming formats anchor a wider entertainment ad push.
