TriCoast Media expands unified SSP/DSP, promising 30-50% lower CPMs for CTV advertisers through direct publisher access across 250+ channels and 3,000+ apps.

Google's Ads Decoded podcast, recorded live at YouTube NewFronts 2026, details how brands of all sizes can activate creator content inside Google Ads and DV360.

Amazon's Rufus AI assistant narrows product recommendations to five results. Backend structured attributes, not copy, now determine which brands make the cut.

A survey of 1,000 U.S. streaming subscribers by All About Cookies finds 76% believe platforms carry too many ads, while just 24% pay attention during breaks.

The European Commission today approved RTL Group's acquisition of Sky Deutschland, creating Germany's largest streaming entity with 12.3 million subscribers.

H/L is first agency to programmatically buy smart TV home screen inventory via PMP deals in Nexxen DSP, reaching viewers before they select content to watch.

YouTube is stopping push notifications for inactive 'All' subscribers, based on experiment results showing fewer viewers turned off notifications entirely.

YouTube published a FAQ today explaining how invalid traffic triggers ad restrictions and can withhold creator earnings, even when channels did nothing wrong.