The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Index Exchange introduces duration-based reporting for streaming TV ads, replacing legacy impression-only metrics with time-aware measurement that values 30-second slots over 6-second opportunities.
WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts.
Index Exchange introduces duration-based reporting for streaming TV ads, replacing legacy impression-only metrics with time-aware measurement that values 30-second slots over 6-second opportunities.
WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts.
Data suggests platform implemented major modifications around August 13, impacting desktop traffic patterns while restricting content visibility through AI systems.
Google announced major AI-powered advertising innovations at Think Week 2025 in New York, including loyalty features, Asset Studio, AI Max expansion, and agentic capabilities starting September 10.
Amazon Brand Lift measurement system extends to eighth global market as Mexican advertisers gain brand impact tracking capabilities through Amazon DSP campaigns.
