Google adds political ads to Transparency Center
Google expanded its Ads Transparency Center to include political advertisements, enabling users to search and analyze political campaigns worldwide with spending data and creative details.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Court clears path for private damages in Google ad tech cases
Southern District of New York grants summary judgment on October 27, binding Google to Virginia court findings on monopolization and unlawful tying.
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SiriusXM secures MrBallen podcast in exclusive deal starting November
SiriusXM announces multi-year exclusive agreement with MrBallen podcast on October 27, 2025. Deal includes YouTube channel distribution and ad sales rights.
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RTL AdAlliance adds Austrian broadcaster ORF to international sales portfolio
RTL AdAlliance announced on October 27, 2025, a strategic agreement with ORF-Enterprise to sell ORF's complete video inventory internationally through its platform.
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AdRoll reaches 200 brands activating Experian audiences across channels
AdRoll announces 200 brands activated Experian audiences across web and CTV campaigns since April 2025, signaling growing demand for accurate customer targeting.
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YouTube introduces brand pulse report to measure paid and organic impact
YouTube launched brand pulse report on October 9, using AI to connect paid advertising with organic video performance across the platform for brands.
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ITV launches GenAI ads manager with Magnite technology
ITV partners with Magnite to introduce automated ad creation platform for small and medium-sized businesses seeking broadcast and streaming access.
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Magnite introduces machine learning-powered ad podding for streaming platforms
Magnite announced advanced ad podding technology on October 24, 2025, applying machine learning to optimize commercial breaks as CTV spending reaches $46.9 billion.
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Poland television viewing rises while streaming declines in September
Polish television audiences spent more time with traditional broadcasting and less with streaming services during September 2025, according to Nielsen's latest report.
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Lemonlight and AdRoll partner to bridge creative and media workflows
Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.
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MRC restricts property-level ad verification from brand safety claims
After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
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Programmatic advertising in Sweden reaches 5 billion kronor in 2025
Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.
