YouTube opens Android TV beta testing program for eligible users
YouTube launches beta testing program for Android TV users seeking early access to new features and performance improvements.
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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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YouTube TV faces Fox channel blackout amid college football season negotiations
YouTube TV subscribers risk losing Fox Sports and News channels by August 27 deadline as carriage dispute threatens peak viewing period access.
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DeepIntent launches FAST solution for healthcare streaming ads
DeepIntent's new HealthFirst package delivers verified patient targeting across premium streaming platforms, marking significant expansion in medical advertising reach.
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Fox launches new streaming platform targeting cord-cutters with $19.99 pricing
Fox Corporation debuted its unified streaming service targeting households outside traditional cable subscriptions.
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Google DV360 API enforces EU political ads declarations starting September
Display & Video 360 API and Structured Data Files implement new mandatory requirements for European Union political advertising content ahead of regulatory deadline.
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Apple TV+ subscription price increases 30% to $12.99 monthly
Apple TV+ raises monthly subscription from $9.99 to $12.99 starting August 21, 2025, marking the third price increase in three years as streaming costs rise.
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Magnite becomes first sell-side partner for Acxiom data activation
Magnite establishes industry-first integration with Acxiom for sell-side data activation, enabling advertisers to reduce costs and maximize working media spend.
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DIRECTV unveils seven multiview Mix Channels on streaming platform
DIRECTV launches multiview streaming technology allowing four simultaneous channels with enhanced features including automated closed captioning across sports, news and entertainment content on platform.
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Margin wars reshape programmatic as Amazon undercuts The Trade Desk
Platform fee disparities drive $80M budget migration as industry debates sustainable pricing models in connected TV advertising.
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IPG Mediabrands launches Acxiom Contextual CTV solution for streaming ads
IPG Mediabrands and Acxiom unveiled Acxiom Contextual CTV powered by IRIS_ID on August 19, 2025, offering content-level targeting for advertisers.
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Viant integrates with Wurl for scene-level CTV targeting
Viant Technology becomes first demand-side platform to offer contextual intelligence across connected television using BrandDiscovery signals and IRIS_ID.
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YouTube rolls out new creator tools and comment controls
YouTube expands creator toolkit with improved comment management, Effect Maker rollout, and brand partnership updates as platform continues monetization push.
