Kargo CTV campaigns achieve 78% higher attention than industry standards
TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Mexico streaming data rises to 24.6% in July 2025 Nielsen report
Nielsen IBOPE data shows streaming captured 24.6% of Mexico TV viewing in July 2025, up 0.9 points from June as digital consumption continues growing.
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Streaming hits historic 10.1% share in Poland as viewing patterns shift
Netflix gains ground while YouTube maintains dominance in July 2025 television measurement data from Nielsen showing changing consumption habits.
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Nielsen secures two-year TV measurement extension in New Zealand
Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.
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Digital Matter partners with Caroda for Multiformat Carousel rollout
Baltic media group implements Czech video ad technology across its portfolio with promising early results showing double-digit revenue growth.
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Molotov secures sports rights deal with Ligue 1 for 2025/2026 season
Molotov becomes first streaming platform to offer Ligue 1 McDonald's alongside French TV channels in single ecosystem as Fubo subsidiary expands sports content.
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Fubo and DAZN announce Canadian sports streaming partnership
Fubo Sports Network and DAZN premium sports content now available through cross-platform distribution deal expanding live sports offerings.
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Perion reports Q2 2025 revenue increases as advertising solutions business returns to growth
Advertising technology company announces first year-over-year revenue growth in solutions business since Q3 2023, driven by strong DOOH and retail media performance.
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Nexxen renews partnership with VIDAA for North American CTV expansion
Nexxen expands VIDAA partnership with $35M investment, securing exclusive North American ad monetization rights through 2029 while focusing on growing the Connected TV platform's market presence.
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PubMatic reports Q2 2025 results with sustained growth in CTV and emerging revenue streams
Supply-side platform delivers 20% adjusted EBITDA margin while processing nearly 78 trillion impressions amid DSP partner challenges.
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TVision finds streaming attention differs by content type and release strategy
TVision's State of Streaming report reveals original content captures 8.5% more attention than library programming while weekly release schedules drive higher engagement.
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Google reduces geographical restrictions for dating ads
Dating and companionship advertisements now permitted in Pakistan, Nepal, and Sri Lanka under revised policy framework.
