Alphonso co-founder files lawsuit against valuation firm Kroll
Lampros Kalampoukas accuses Kroll of deliberately undervaluing Alphonso by $100 million to benefit LG Electronics in their shareholder dispute.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Posts
Previous Posts-
-
Dotdash Meredith sues Google for antitrust violations, seeking damages
Publishing giant files comprehensive lawsuit alleging monopolistic practices harmed ad revenues and violated federal competition laws through systematic market manipulation.
-
Meta enables dynamic media by default for catalog ads starting September 2025
Meta begins automatic video integration in Advantage+ campaigns, requiring developer preparation for 100% enforcement by October 20, 2025.
-
Transaction ID standards clash raises programmatic transparency concerns
Transaction ID controversy between DSPs and publishers highlights broader need for regulatory intervention in programmatic advertising ecosystem.
-
Digital advertising triopoly gains overall market share while facing competition
Google, and Meta command 58.8% of total US ad dollars, up from 47.1% in 2020, but their combined digital market share has declined as emerging platforms gain ground.
-
Twitch viewbot crackdown exposes massive artificial audience inflation
Platform experiences 24% viewership drop as enhanced detection systems remove fake viewers from streams.
-
Peacock Premium Plus launches on Prime Video as streaming costs rise
Prime Video customers gain access to NBCUniversal's ad-free service for $16.99 monthly amid broader industry pricing changes.
-
IAB Tech Lab challenges Prebid transaction ID changes
IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns.
-
FAST channels surge 42% as programmers shift beyond nostalgic content
Reality programming skyrockets 626% as streaming platforms diversify offerings with modern shows amid rising costs
-
IAB Tech Lab outlines critical connected TV advertising standards needed
Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.
-
Google Ads Asset Studio beta now available to advertisers worldwide
Google Ads introduces comprehensive creative production platform eliminating need for external design tools as Asset Studio beta reaches global accounts.
-
Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo
Pause ads activate when viewers pause content across major streaming platforms, offering brands contextual advertising moments during natural viewing breaks.
