YouTube introduces refined viewer analytics with casual and regular metrics
YouTube launches new audience segmentation replacing returning viewers with three categories: new, casual, and regular for enhanced creator insights.
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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Brazilian agency partners with Adobe GenStudio for AI-powered creativity
GALERIA.ag becomes first Brazilian agency to implement comprehensive AI creative automation platform.
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Google Network advertising revenue declines 1% as AI features reduce publisher traffic
Alphabet Q2 2025 results show Network revenue pressure while Search and YouTube advertising grow amid fundamental changes in user search behavior.
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Dentsu expands Magnite partnership for CTV advertising
Expanded partnership deploys SpringServe platform across EMEA markets to enhance CTV and video activation capabilities
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YouTube introduces new AI video creation tools powered by Veo
YouTube launches photo-to-video, generative effects, and AI playground for Shorts creators on July 23, 2025.
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Netflix breaks into top 3 media distributors for first time
Netflix posts largest monthly increase among media companies climbing to 8.3% share.
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Streaming share rebounds to 23.7% in Mexico after 2024 decline, Nielsen data shows
Mexico's streaming viewership surges in June 2025, reversing previous year's downturn with expanded measurement.
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Innovid expands LinkedIn integration for CTV advertising
Platform integration enables marketers to activate LinkedIn Connected TV campaigns within unified workflow system.
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HP launches advertising business with device-targeted campaigns
HP Media Network targets 160 million U.S. users with laptop ads and streaming service to compete in retail media space.
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Polish streaming viewership climbs as summer viewing habits evolve
Nielsen data shows YouTube and Netflix gains amid traditional TV decline during June vacation period.
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Netflix faces analyst pressure over transparency gaps despite Q2 growth
Streaming giant reports 16% revenue growth but continues withholding key subscriber and advertising metrics that industry experts deem essential for evaluation.
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Viaplay acquires remaining stake in satellite firm Allente for $110 million
Nordic streaming giant revises 2025 forecasts upward following acquisition of Telenor's 50% stake in satellite television provider.
