Netflix faces analyst pressure over transparency gaps despite Q2 growth
Streaming giant reports 16% revenue growth but continues withholding key subscriber and advertising metrics that industry experts deem essential for evaluation.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Viaplay acquires remaining stake in satellite firm Allente for $110 million
Nordic streaming giant revises 2025 forecasts upward following acquisition of Telenor's 50% stake in satellite television provider.
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European streaming data reveals concentrated viewing patterns
New research shows less than 0.1% of content captures 14% of total viewing time across major platforms.
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Roblox licensing platform launches with major entertainment partners
Gaming platform introduces self-service intellectual property management for creators working with Netflix, Lionsgate brands.
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TripleLift reports 10x growth in advertiser spend during Prime Day
TripleLift achieved remarkable 10x year-over-year growth in advertiser spending during recent Prime Day events.
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Microsoft shuts down Movies & TV digital storefront on Xbox and Windows
Microsoft terminates entertainment content sales while preserving access to previously purchased titles.
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Netflix declares ads business will "roughly double" as upfront deals close
"We're fully on our own stack around the world" - streaming giant abandons Microsoft for proprietary advertising platform.
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Criminals steal billions from TV advertising through infected streaming devices
FBI warns 10 million compromised TV boxes generate fake ad views costing advertisers $50 billion annually.
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PubMatic launches AI-powered live sports marketplace with real-time targeting
New platform enables advertisers to target specific game moments across streaming platforms with AI curation technology.
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Publicis dismisses Meta AI threat
French advertising giant's CEO calls platform disruption fears "BS" during earnings announcement.
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Wunderkind launches programmatic CTV pause ads with 79% cost reduction
Wunderkind partners with OpenGlass.TV and PubMatic to deliver programmatic Connected TV pause advertising with QR code integration reducing store visit costs.
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Smartclip launches agentic AI platform for media industry automation
Sidekicks platform combines media intelligence with process automation to address digital advertising challenges across cross-media workflows.
