FreeWheel expands premium CTV marketplace partnerships
Major streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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WPP revises global ad forecast to $1.08 trillion amid trade disruptions
WPP Media cuts 2025 global advertising growth forecast to 6% from 7.7%, citing trade disruptions and deglobalization pressures affecting the $1.08 trillion market.
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Outbrain completes transformation to Teads brand with new ticker symbol
Outbrain officially rebrands to Teads following February 2025 acquisition. Stock trades as TEAD starting June 10.
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Warner Bros. Discovery announces plan to split into two companies
Warner Bros. Discovery reveals separation strategy dividing streaming-studios from traditional networks in mid-2026.
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Trade Desk launches Deal Desk to manage advertising deals
New AI-powered platform aims to improve transparency in programmatic advertising relationships through automated deal analysis.
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YouTube expands affiliate program with agency partnerships
YouTube introduces specialized agency collaborations to boost creator earnings across nine global markets.
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ID5 partners with Future Today for CTV advertising addressability
Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.
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Industry adopts programmatic curation standards after IAB framework gains traction
IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards.
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Magnite partners with Anoki to enable scene-level targeting in CTV
Multimodal AI platform integration marks first implementation of ContextIQ technology by supply-side platform.
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Digital advertising 'defied economic gravity' with €118.9bn growth
IAB Europe chief economist says sector grew 16% despite 'geopolitical tensions and inflationary pressures'.
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European digital ads hit €118.9bn with 16% growth in 2024
Digital advertising surged 16% year-over-year across Europe, reaching €118.9 billion as video and retail media lead expansion.
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Ads.txt fraud cases exceed 100 as AI schemes manipulate digital advertising
DoubleVerify identifies growing ads.txt exploitation with over 100 cases since 2017, including AI-generated Synthetic Echo network.
