Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange.

Netflix enhances advertiser reach across 13 ad-supported countries as streaming giant scales programmatic capabilities to capture billion-dollar opportunities.

Exclusive integration through Amazon DSP delivers 80M U.S. households for connected TV advertising campaigns.

Netflix advertising inventory becomes accessible through Trade Desk programmatic platform for Japanese marketers in 2025.

AI-driven tool combines media quality controls with performance optimization for proprietary video platforms.

Snapchat introduces Lens+ on June 11, expanding its subscription service with exclusive AI video lenses and creator content.

Major streaming partners join advertising technology platform to strengthen programmatic ecosystem reach.

WPP Media cuts 2025 global advertising growth forecast to 6% from 7.7%, citing trade disruptions and deglobalization pressures affecting the $1.08 trillion market.