Magnite hits growth targets as CTV thrives
First quarter 2025 financial results show 15% growth in CTV, as company capitalizes on streaming boom and awaits benefits from Google antitrust remedy.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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AudienceProject expands YouTube measurement to new European markets
New integration provides cross-media insights including CTV measurement with co-viewing capabilities.
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50 top brands recognized for Asian American marketing
Recognition celebrates companies with exceptional commitment to the 24-million strong Asian American consumer market.
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Brooklyn agency Madwell shuts down amid allegations of financial mismanagement
Independent creative shop ceases operations after 17-year run, leaving employees and vendors in limbo.
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FreeWheel unifies CTV product ecosystem with new suite names
FreeWheel's platform update simplifies streaming TV advertising with restructured product offerings and new capabilities to connect buyers and sellers.
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Understanding the difference between OTT and CTV
OTT and CTV are two terms frequently used in digital advertising that are often confused.
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DV360 introduces seller ID blocklist with additional fee
Display & Video 360 enables more granular supply path control for advertisers, but at a price.
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Amazon's ad business surges 19% to $13.9 billion in Q1 2025
Strong advertising growth outpaces overall revenue as Amazon expands reach to 275 million users.
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Agency cost-cutting mindset endangers marketing effectiveness
The industry-wide focus on savings over growth threatens long-term brand success, experts warn.
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Instagram launches new video creation app for content creators
Meta's new Edits app promises professional quality video creation on mobile devices.
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Patreon expands with podcast networks and live streaming
Creators platform adds major network partnerships and new features as it continues growth beyond individual creators.
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Google TV Masthead to allow sports betting ads starting April 30
Sports betting advertising expansion marks significant policy shift for premium ad space.
