Adform adopts new video ad categories
New IAB Tech Lab signal implementation enables clearer outstream video classifications.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Google's AI-powered defense suspended 39 million advertiser accounts
How Google leverages advanced AI systems to combat fraudulent advertisements.
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YouTube expands automatic dubbing despite viewer concerns over missing opt-out
New AI-powered feature enables creators to reach global audiences but leaves viewers without global disable option.
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Google Marketing Live 2025 unveils AI-powered ad innovations
Google Marketing Live 2025 to showcase latest digital advertising tools and AI capabilities this May.
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Google phases out YouTube video action ads for Demand Gen
Google expands advertising capabilities with new platform for marketers seeking broader reach.
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CTV shifts force media strategy pivot as 9 in 10 homes connect TVs
FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows.
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Digital ad revenue hits $259B with unexpected mid-tier growth
Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.
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Netflix set to double ad revenue in 2025 after major tech rollout
Netflix's proprietary ad platform launch signals aggressive move into $240B global video advertising market as streaming wars intensify.
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Insider tips for creating viral YouTube Shorts revealed
YouTube's comprehensive guide details strategic approaches as platform expands Shorts' maximum length to three minutes.
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Comscore secures MRC accreditation for demographic TV metrics
Milestone strengthens company's position in the evolving TV measurement landscape.
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YouTube Studio
Platform designed to assist creators throughout their journey with analytics, optimization, and creative tools.
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Mastering YouTube advertising with the ABCD framework
YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape.
