The Trade Desk's Kokai platform faces challenges amid executive departure
How AI integration and platform transitions are reshaping digital advertising technology landscape.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Google's new requirements for Connected TV and Digital out-of-home inventory
Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.
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YouTube Premium Lite launches in US
YouTube introduces a budget-friendly tier for viewers who want ad-free content without music features.
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Magnite dominates CTV market with 99% supply coverage
Independent analysis shows advertising company leads competitors by 24% margin.
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Equativ and Titan OS partner to enhance CTV advertising with retail media data
Advanced targeting capabilities aim to reach 30 million European households.
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Viant acquires Lockr to enhance first-party data capabilities
Acquisition aims to streamline first-party data integration for publishers amid identity challenges.
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Tubi integrates with DV360
Ad-supported platform empowers advertisers with advanced targeting capabilities through Google's marketing platform as viewer base expands.
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Amazon launches new tv buying system for advertisers
New tool aims to simplify streaming ad management across platforms.
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RTL AdAlliance introduces AdManager for European video campaigns
New self-service platform aims to simplify access to premium video inventory across multiple European markets.
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European programmatic TV initiative summit set for March 26 in London
Industry consortium to present proposals for advancing TV advertising technology across Europe.
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Snapchat expands creator payment program with new monetization terms
Snapchat announces updated monetization program for creators, with new eligibility requirements and revenue sharing model starting February.
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Substack introduces mobile video publishing with monetization features
Platform expands creator tools with direct video uploads from phones, supporting files up to 20GB and subscriber notifications.
