Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

Data - Dec 31, 2024 PayPal's Honey faces class action lawsuit over affiliate commission practices

Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.

Video - Dec 30, 2024 Streaming ad market to surpass linear TV within three years, Magnite CEO predicts

Michael Barrett, Magnite CEO, discusses TV's future on World of DaaS podcast. TV test pattern background.

Analysis shows how streaming platforms are reshaping TV advertising landscape through data, targeting and small business reach.

Video - Jan 02, 2025 Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum

Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts.

by Luis Rijo

Other Tags

Latest Articles 1655 Articles

Video - Jan 02, 2025 Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum

Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts.

by Luis Rijo

Data - Dec 31, 2024 PayPal's Honey faces class action lawsuit over affiliate commission practices

Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.

by Luis Rijo

Video - Dec 30, 2024 Streaming ad market to surpass linear TV within three years, Magnite CEO predicts

Analysis shows how streaming platforms are reshaping TV advertising landscape through data, targeting and small business reach.

by Luis Rijo

Video - Dec 30, 2024 TV 2 Play extends streaming reach through Titan OS partnership in Norway

Image shows TV 2 Play app interface on Philips TV with scenic Norwegian lake backdrop, highlighting Nordic content

Strategic partnership brings TV 2 Play to Philips Smart TVs in Norway, expanding content accessibility for Norwegian viewers.

by Luis Rijo

Display - Dec 30, 2024 Amazon expands cross-channel measurement capabilities for advertisers

New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.

by Luis Rijo

Retail - Dec 29, 2024 New Amazon frequency capping feature adds cross-campaign reach measurement

Frequency Groups reach measurement in Amazon DSP

Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.

by Luis Rijo

Video - Dec 29, 2024 Nielsen data shows Disney maintains media leadership as Fox sets viewing records

Nielsen data shows Disney leads TV market share at 11.1%, while YouTube and Fox achieve record growth in November 2024.

Latest Nielsen Media Distributor Gauge reveals shifting TV landscape with Disney at 11.1% and Fox reaching record 8.6% viewership.

by Luis Rijo

Video - Dec 27, 2024 Google AdSense tests new offerwall system to monetize content through rewarded ads

Publishers report mixed results from Google's beta feature that lets visitors watch ads to access content, raising questions about UX.

by Luis Rijo